Tips
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Free and Easy Ways to Brand and Market Your Business
Business success starts with branding, so what is it? Your brand tells your customers what they can expect from your…
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How to Install Truck Lettering Using Wrapping Cast Film
In this tutorial, wrappers can learn how to install cab door lettering to a truck when using a pressure-activated wrap…
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Try This: Decorate Face Masks with Heat Transfer Vinyl
In this video, Luke Ison from Specialty Materials shares some tips for pressing heat transfer vinyl (HTV) onto cloth face…
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How to Leverage Social Media During a Crisis and Beyond
Staying connected with your customers is more important than ever. Social media platforms like Facebook, Instagram, Twitter, and LinkedIn have…
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5 General Guidelines for Selecting a Laser
Choosing a laser starts with your business model. What will be the main items you laser? A 50-watt CO2 laser…
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Sandcarving: Use Your Techniques as Marketable Choices
Investing in a little extra effort, one can create products with higher perceived value using the sandcarving process. Whether you…
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A Tip on Taxes: Decorated Inventory Versus Blanks
First and foremost, you must contact your tax professional to get the exact right answer for your particular business and…
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How can online stores become part of a print shop’s printing process?
The quotes and invoices print shops already use for every order could act as the foundation of their online stores.…
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What are my business loan options?
Every business—even within the same industry—is unique. Finding, applying for, and securing the right source of financing will depend on…
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3 Ways to Increase Your Revenue without New Customers
Due to the impacts of COVID-19, customer acquisition is very rare right now. In this video, Henry Ma, CEO of…
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How do you deal with suppliers who send the wrong items and aren’t willing to immediately correct their mistakes?
A vendor-supplier relationship is one of the key relationships in any business. A business is just a series of relationships…
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Why Your Small Business Needs a Tax ID Number
You’re just starting your business, and you’re wondering if you should get a tax ID number right away. The simple…
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5 Items to Embroider This Spring
There are always new things to embroider and new trends that come with any widespread social change. During times of uncertainty,…
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The Ideal Customer Profile for Online Stores
As screen printers and print shops build the future of the custom apparel industry, it’s evident that online stores are…
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Home Business vs. Storefront: What You Need to Know
Since many businesses are transitioning to remote work, this video may be helpful to decorators trying to decide between a…
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What are midtones?
Midtones are simply the tonal value between your darkest and lightest areas of an image. If there isn’t a significant…
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