Tips
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Lasering Logos: What You Need to Know
Working with customers’ graphics can often be a major challenge and, in some cases, the biggest hurdle to completing a…
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Equipment Financing for Startups
One of the reasons that the customization business is so attractive is because it not only speaks to people’s creativity…
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Digital Time Machine in Photoshop
We all make mistakes! It’s human nature to err, and I’m sure if we closely examine our lives there are…
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Cheers to Drinkware
The drinkware market has grown to become the second-largest market for custom decoration after apparel, valued at $4.35 billion in…
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Becoming an All-Star Uniform Provider
Uniforms are one of my favorite things to do in my shop. I love making uniforms. Besides the fact I…
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Profitable, Personalized Wood Products
Having my main focus usually on glass products, I need to remind myself that there are other substrates that also…
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Getting Work from Workwear and Uniforms
When most of us think of selling uniforms, we may not even know how that’s usually done. While it is…
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Putting an End to Design Revisions
The design revision is a time and profit killer. But you want to please your client, and you don’t mind…
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A Winning Workflow
When a new job enters the workflow, like a raft on a river, it heads downstream with the current to…
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Turning Down Business Due to Being Overwhelmed
I was recently asked if I had heard of other small businesses facing the difficult decision of turning down work…
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The Return of Team Sports Awards and Recognition
With in-person sporting events and competitions back in full force, the awards market is part of the resurgence — striking…
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Heat Transfer Trends for 2023
Heat transfers saw a surge during the pandemic as decorators shifted their outsourced orders to in-house or started up new…
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Which Style of Heat Press is Right for You?
As a company that makes clamshell, swing-away, and shuttle-type heat presses, we are frequently asked by inquiring customers which system…
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The Equipment Financing Triangle
If you’ve been in the customization business — whether it’s in the custom apparel, signage, promotional products or something else,…
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From Frantic to Strategic
Are you busy? Do you feel overwhelmed? Are you coming out of the busy holiday season and wondering how you…
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3 Steps to Keep Customers Coming to Your Engraving Shop
Online retail attracts a lot of attention — and with good reason. It generates hundreds of billions of dollars in…
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