- Education
How to Foster Employee Success and Attract Excellent Talent
In the war for talent, your business needs to be an accelerant. What is an accelerant? The original Voyager 1…
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Dealing with Competition
Jeff Bezos famously said, “The most important single thing is to focus obsessively on the customer.” Jeff never offered a…
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Your Company Is a Boat and You Are the Captain
The perfect setting for a team-building exercise is on a sailboat in the open water. Sailing requires cooperation, quick transitions,…
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Corporate vs. Personal Social Media
More than half of Fortune 500 CEOs have no presence on social media at all. This is a wasted opportunity.…
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Hire Slow, Fire Fast: Managing Employees Post-Pandemic
Rules matter: When bad behavior goes unpunished, the entire team suffers. In Part 2 of this series, we talked about…
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Managing Employees Post-Pandemic: Build a Career Path
The CFO asks, “What if we invest in them and they leave?” The CEO says, “What if we don’t, and…
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Managing Employees Post-Pandemic: Praise in Public
Economists and talking heads on the news are predicting the “Great Resignation.” They’re saying now that the pandemic is close…
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Your Business Can’t Do Everything
If you try to do everything, you’ll do nothing well. Product mix The definition of all the things you offer…
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The Feedback Kaleidoscope
Customer feedback comes in multiple forms. None of them are perfect. Here are some famous quotes every marketer should recognize:…
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The 5 Stages of the Brand Journey
Just like customer journeys, brands have travels of their own. If your business depends on you, you don’t own a…
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Why You Need to Stop Discounting
I’m serious. Stop it. You do not need to cut your price to win a sale. A sale is won…
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What’s Your NPS?
How well do you think people view your business? How do you know? One easy way to find out is…
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The Potential in Joint Ventures
Below is an excerpt from my book, “Tenets of Enrichment.” It’s available for free download here. Joint ventures Do you…
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Drip, Drip, Drip: A Word on Marketing Automation
Most businesses rely on a life event for their revenue. A life event could be a birthday, wedding, graduation, little…
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Why You Need a Squeeze Page
For the last 12 months, everybody learned how to shop on the internet. If you didn’t have a web presence,…
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9 Ways eCommerce Can Mimic the In-Store Experience
Picture a big box retailer like Target, Walmart, Lowe’s, Home Depot, Costco, or Sam’s Club. What are the key features…
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