- Education
How to Increase Customer Loyalty and Employee Retention
Fifty years ago, Stanford Psychologists Mark Lepper and David Greene ran an experiment to test a theory on intrinsic motivation.…
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Loud and Clear: Communication in Your Business
Recent events have reminded us that communication is vital to an enterprise. Whether in a military context or flying an…
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Understanding Brand Archetypes
Carl Jung was a Swiss psychiatrist who founded the field of analytical psychology. He has been dead for over 60…
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Seesaw the Competition
It’s a common picture on the playground, two kids on either side of a plank, going up and down, screaming…
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Why Graphics Businesses Should Consider Internship Programs
The pundits are calling it the “Great Resignation.” Some have referred to it as the “Great Re-Assessment.” Many workers are…
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2 Effective Methods of Planning You Need to Try
Last week, we celebrated Veterans Day as a nation. That reminded me of Dwight D. Eisenhower, our 34th president, a…
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The Importance of a Good Website
Visit the websites for big-box retailers like Target, Walmart, Lowe’s, Home Depot, and Amazon. They each have way too many…
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Supply Chain Challenges Create Opportunities
If there is a silver lining about the current supply-side challenges of the economy, it’s that the playing field is…
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Evaluating Your Customer Experience
Most companies are completely unaware of what their customers go through, or worse, they are aware and feel powerless to…
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The Power of Welcome
“You never get a second chance,” as they say. This is true in most situations and customer experience is no…
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Riding the Advertisement Bull
In today’s modern age of technology, you’ve got eight seconds to catch and hold someone’s attention. In addition to print…
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The Key to Management: Removing Obstacles
Theory X and Y The traditional notion of management is Theory X, a top-down model often used in the military.…
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Overcommunication and Transparency in Business
Telling the truth and being honest are underrated. But aren’t they the same thing? In the realm of business, they…
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5 Things Every Shop Owner Should Know When Purchasing Capital Equipment
“One today is worth two tomorrows. Lost time is never found again. Time is money.” – Benjamin Franklin Time is…
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The Art of Finding (and Keeping) a Customer
“The purpose of business is to create and keep a customer.” – Peter Drucker Owners of small businesses seem to…
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Customer Service: It’s the Little Things That Matter
Tone, body language, and effort. This is what your customers want. I walked out of a franchise business last week,…
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