- Education
The Power of Welcome
“You never get a second chance,” as they say. This is true in most situations and customer experience is no…
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Riding the Advertisement Bull
In today’s modern age of technology, you’ve got eight seconds to catch and hold someone’s attention. In addition to print…
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The Key to Management: Removing Obstacles
Theory X and Y The traditional notion of management is Theory X, a top-down model often used in the military.…
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Overcommunication and Transparency in Business
Telling the truth and being honest are underrated. But aren’t they the same thing? In the realm of business, they…
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5 Things Every Shop Owner Should Know When Purchasing Capital Equipment
“One today is worth two tomorrows. Lost time is never found again. Time is money.” – Benjamin Franklin Time is…
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The Art of Finding (and Keeping) a Customer
“The purpose of business is to create and keep a customer.” – Peter Drucker Owners of small businesses seem to…
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Customer Service: It’s the Little Things That Matter
Tone, body language, and effort. This is what your customers want. I walked out of a franchise business last week,…
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The Missing Piece to Your Customer’s Puzzle
Your brand proposition There is a reason why customers choose you over others. Your product/service list is just a menu:…
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Body Language in Public Speaking
The art of public speaking Even if you are a one-person shop, you will need to speak to others in…
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You Can’t Sell What You Can’t See
Ever read Aesop’s fable, “The Ant and the Grasshopper?” It applies to your business. Don’t be the grasshopper The fable…
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Losing Business? The Problem May Not Be Your People
You are not losing business because of bad employees. Your automation could be driving your customers away. A recent customer…
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If You Don’t Ask, the Answer Will Always Be No
“Hope is the quintessential human delusion” – The Matrix Reloaded If you want something — a sale, a raise, some…
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PSA: Marketing is Not Ads and Brochures
Let’s perform an exercise. I’ll describe something, and you guess what it is. Picture a tall glass with ice cubes…
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How to Foster Employee Success and Attract Excellent Talent
In the war for talent, your business needs to be an accelerant. What is an accelerant? The original Voyager 1…
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Dealing with Competition
Jeff Bezos famously said, “The most important single thing is to focus obsessively on the customer.” Jeff never offered a…
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Your Company Is a Boat and You Are the Captain
The perfect setting for a team-building exercise is on a sailboat in the open water. Sailing requires cooperation, quick transitions,…
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