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Education
Goals & Practices in Embroidery: Part 2
In Part 1 of Goals & Practices in Embroidery, we covered SMART goal setting and considerate action plans. In this…
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Education
Goals & Practices in Embroidery: Part 1
Every January, your local gym fills with hopeful souls looking to attempt their latest round of New Year’s resolutions. Though…
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Education
5 Simple Steps to Headwear “Hooping”
Framing up caps on wide-format hoops can seem daunting at first, but with a few simple steps and care taken…
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Education
6 Tips for Taking Your Embroidery from Craft to Commercial
With so many machine manufacturers, software suppliers, and materials vendors realizing the potential of the hobbyist and home decorator market,…
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Education
How to Offer Novelty to Your Embroidery Customers
Presenting something new—whether it’s a new type of garment, a decoration style uncommon in your area or even something so…
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Tips
Maintaining Informational Workflow in Your Embroidery Shop
The way information is stored and transmitted can make a significant difference in how quickly your shop completes an order.…
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Q&A
What is a straight embroidery stitch?
A straight stitch is a line of repeated single stitches usually used for lines or details under .8mm in thickness.…
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Tips
Word to the Wise: Be a Consultant Not a Commodity
Embroiderers too often become blindly focused on the complete reproduction of our clients’ source images above all other considerations. Though…
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Tips
Discover Your Strengths and Weaknesses
Grab a piece of paper and get ready to write. First, answer the following questions, without judgment or editing: What…
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Tips
Word to the Wise: Prefigure and Prepare
With the end of the year coming up quickly, now is the time to consider the future with a clear…
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Features
Reaching Embroidery Success
Most often, success in the world of business comes down to how well you’re able to get through the growing…
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For shops expanding, what’s the next best equipment purchase?
For those who must have a new toy to add to their machines and presses, one of my top choices…
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How can embroiderers ensure successful stitching?
Here are some skills and necessary information you’ll need to stitch successfully. Machine operation and maintenance General processes can be…
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Tips
How to Create Perceived Value: Packaging and Finishing
If you have talked to anyone about pricing in the last couple of years and gone beyond the nitty-gritty of…
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Education
4 Categories of Common eCommerce Missteps
ECommerce has become familiar enough that we might as well drop the “e” and consider online sales to be a…
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Tips
Word to the Wise: Planning for Profit
With minimums established, you can plan for profit and move beyond maintaining in order to develop a model for markup.…
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