- Education
6 Tips for Taking Your Embroidery from Craft to Commercial
With so many machine manufacturers, software suppliers, and materials vendors realizing the potential of the hobbyist and home decorator market,…
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How to Offer Novelty to Your Embroidery Customers
Presenting something new—whether it’s a new type of garment, a decoration style uncommon in your area or even something so…
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Maintaining Informational Workflow in Your Embroidery Shop
The way information is stored and transmitted can make a significant difference in how quickly your shop completes an order.…
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What is a straight embroidery stitch?
A straight stitch is a line of repeated single stitches usually used for lines or details under .8mm in thickness.…
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Word to the Wise: Be a Consultant Not a Commodity
Embroiderers too often become blindly focused on the complete reproduction of our clients’ source images above all other considerations. Though…
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Word to the Wise: Never Stop Selling
No matter how things are going, you should never stop marketing your business. Whether through old-school, cold-call prospecting or establishing…
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Discover Your Strengths and Weaknesses
Grab a piece of paper and get ready to write. First, answer the following questions, without judgment or editing: What…
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3 Embroidery Machine Mistakes to Avoid
If you’re experiencing poor embroidery and your designs aren’t turning out, it’s time to narrow down the cause. To help, here’s…
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Word to the Wise: Prefigure and Prepare
With the end of the year coming up quickly, now is the time to consider the future with a clear…
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For shops expanding, what’s the next best equipment purchase?
For those who must have a new toy to add to their machines and presses, one of my top choices…
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Creating Color Gradients with Thread
We all want a seamless transition between colors that doesn’t weigh down the garment, while also achieving the perfectly embroidered…
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How can embroiderers ensure successful stitching?
Here are some skills and necessary information you’ll need to stitch successfully. Machine operation and maintenance General processes can be…
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The Pros and Cons of Releasing and Retaining Digitized Files
“Does the customer own the digitized file just because they paid me to have it made?” It’s a question decorators…
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How to Create Perceived Value: Novelty
In case you missed it, this tip is part of a four-part series on creating perceived value. Don’t miss Part…
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How to Create Perceived Value: Design and Digitzing
In case you missed it, this tip is part of a four-part series on creating perceived value. Don’t miss Part…
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How to Create Perceived Value: Packaging and Finishing
If you have talked to anyone about pricing in the last couple of years and gone beyond the nitty-gritty of…
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