- Education
6 Tips for Taking Your Embroidery from Craft to Commercial
With so many machine manufacturers, software suppliers, and materials vendors realizing the potential of the hobbyist and home decorator market,…
Read More - Education
How to Offer Novelty to Your Embroidery Customers
Presenting something new—whether it’s a new type of garment, a decoration style uncommon in your area or even something so…
Read More - Tips
Maintaining Informational Workflow in Your Embroidery Shop
The way information is stored and transmitted can make a significant difference in how quickly your shop completes an order.…
Read More - Q&A
What is a straight embroidery stitch?
A straight stitch is a line of repeated single stitches usually used for lines or details under .8mm in thickness.…
Read More - Tips
Word to the Wise: Be a Consultant Not a Commodity
Embroiderers too often become blindly focused on the complete reproduction of our clients’ source images above all other considerations. Though…
Read More - Education
Word to the Wise: Never Stop Selling
No matter how things are going, you should never stop marketing your business. Whether through old-school, cold-call prospecting or establishing…
Read More - Tips
Discover Your Strengths and Weaknesses
Grab a piece of paper and get ready to write. First, answer the following questions, without judgment or editing: What…
Read More - Tips
3 Embroidery Machine Mistakes to Avoid
If you’re experiencing poor embroidery and your designs aren’t turning out, it’s time to narrow down the cause. To help, here’s…
Read More - Tips
Word to the Wise: Prefigure and Prepare
With the end of the year coming up quickly, now is the time to consider the future with a clear…
Read More -
For shops expanding, what’s the next best equipment purchase?
For those who must have a new toy to add to their machines and presses, one of my top choices…
Read More - Tips
Creating Color Gradients with Thread
We all want a seamless transition between colors that doesn’t weigh down the garment, while also achieving the perfectly embroidered…
Read More -
How can embroiderers ensure successful stitching?
Here are some skills and necessary information you’ll need to stitch successfully. Machine operation and maintenance General processes can be…
Read More - Tips
How to Create Perceived Value: Novelty
In case you missed it, this tip is part of a four-part series on creating perceived value. Don’t miss Part…
Read More - Tips
How to Create Perceived Value: Design and Digitzing
In case you missed it, this tip is part of a four-part series on creating perceived value. Don’t miss Part…
Read More - Tips
How to Create Perceived Value: Packaging and Finishing
If you have talked to anyone about pricing in the last couple of years and gone beyond the nitty-gritty of…
Read More
- 1
- 2