Tips
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Sublimating to Colored Polyester Shirts
Today’s polyester shirts are a far cry from the polyester shirts of the 1970s. In fact, polyester has become the…
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Success Monday: Using Social Media to Your Advantage
Is your shop using the internet to your full advantage? Using social media is a great way to develop a…
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Think Tank Thursday: Want to Be an Admired Leader? Stop Hiding This One Thing
Consultant and noted keynote speaker Scott Mautz, writing in Inc.com, discovered some fascinating research that shows just how important it…
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Get Ready to Tackle 2020
As the CEO of your decorating business, early in the first quarter is an optimal time to brainstorm your business…
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Increase Your Google Ranking
Google magic is somewhere in the range of rocket science. The people that know how to dominate it and maintain…
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Success Monday: New Year Leadership-Are Your Goals Big Enough?
“The reason I enjoy sales so much is I never set out to have a career in sales. If it…
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5 Ways to Gain a Competitive Advantage
It can be hard to stand out in an industry that is saturated with businesses that all seem to offer…
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How to Build a Successful Marketing Campaign
As anyone that’s seen a poorly executed commercial or cringeworthy Facebook ad knows, not all marketing campaigns are created equal.…
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Values of Great Shop Owners
There are shop owners that are good at what they do, and their businesses grow steadily because of it. Then,…
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Word to the Wise: Matching a Competitor’s Price
It might seem like you’re losing more business to competitors who directly undercut your prices just to get the job.…
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Support the “Buy Local” Campaign
Support the “Buy Local” campaign (there are actually many different ones) by putting a sign in your window encouraging passersby…
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3 Things Holding You Back from T-Shirt Business Growth
Top three challenges for shops: Competing with online marketplaces Marketing Making a profit Most of the people I talk to…
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The Digital Eye: Un-Masking Mask Making
The ability to isolate elements on a picture is an essential skill in the image editing process. Accurate masking determines…
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4 Ways to Declutter Before the New Year
Winter is coming, which means the chaos of back to school has been traded in for the slow churn of…
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Items to Put on Your End-of-Year Checklist
Carlo Lustrati of Ricoma International and Rory Cucchiara of First Edition Screenprinting talk promotional calendars and profits in this Rapid…
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Marketing Tips for a New Local Business
My favorite way to market my business is through networking. I am a big believer in the local Chamber of…
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