- Features
- Features
Anatomy of an Installation
We’ve noticed a steady increase in installation requests from large national design agencies. Installing for national accounts has become a…
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Media Advancements
I’m the type of person who settles into chosen technology and products and is reluctant to make changes. As long…
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Window Graphics: Considerations in Choosing the Right Film
When I started in the sign industry, the typical window graphics were simply cut vinyl lettering. If we were getting…
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Coverage Considerations
It took us three and a half years to wrap our shop van, but who’s counting? A combination of being…
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Rising Costs, Rising Prices
My husband and I both started in the sign industry in production, and while owning the business for 27 years…
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How to Bring Sign and Wrap Customers Back for More
If your business provides a mediocre product with average customer service, you will constantly be chasing new customers. If you…
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Getting Started in Wraps: In-House vs. Outsourced
If you’re just getting into the industry or are branching out on your own, you have a couple of options.…
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The Importance of Communication for Wrap Shops
We had a customer come in that has a new Winnebago camper van. It’s all white with a couple of…
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Tips for Pricing a Wrap Installation
Getting started in wraps goes beyond the actual installation and equipment as you also learn to price yourself to make…
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Great Wrap Knowledge Means Great Customer Service
When customers come in or call us about a wrap project, they typically have many questions. It’s not what they…
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Application Tables: Investing in Efficiency
This article appears in the October issue of GRAPHICS PRO. To make sure you don’t miss out on other industry-focused pieces, subscribe…
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Tips for Taking Measurements for a Vehicle Wrap
Vehicle templates are an excellent design tool, and we use them often. Art Station Vehicle Templates are our go-to templates…
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Color Tracking for Your Signage and Wrap Jobs
We run two different printers. Both are Roland, and we RIP our jobs to both machines through the same VersaWorks…
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How to Handle Proofs with Efficiency and Accuracy
Often sign or vehicle projects will run through a few variations before the customer approves the design. At Visual Horizons…
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A Word on Consistency and Customer Service
In the signage and printing industry, consistency is a big part of customer service. Initially, we think of customer service…
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