Business and Marketing
- News
SBA Announces PPP Direct Forgiveness Portal
The U.S. Small Business Administration (SBA) is launching a streamlined application portal to allow borrowers with Paycheck Protection Program (PPP) loans of $150,000…
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PSA: Marketing is Not Ads and Brochures
Let’s perform an exercise. I’ll describe something, and you guess what it is. Picture a tall glass with ice cubes…
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Registration for GRAPHICS PRO EXPO Charlotte is Open
GRAPHICS PRO EXPO (GPX) announces that registration is now open for the final stop of 2021: Charlotte, North Carolina, Friday,…
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How to Foster Employee Success and Attract Excellent Talent
In the war for talent, your business needs to be an accelerant. What is an accelerant? The original Voyager 1…
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How Focusing More on DEI Can Help Your Business Grow
Many companies around the country are now taking a closer look at their marketing and internal operations to make sure…
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Our Success Group Releases Online Business Growth Training Module
Todd Downing and Aaron Montgomery of Our Success Group launch a new resource for small businesses starting out or looking…
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Dealing with Competition
Jeff Bezos famously said, “The most important single thing is to focus obsessively on the customer.” Jeff never offered a…
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Your Company Is a Boat and You Are the Captain
The perfect setting for a team-building exercise is on a sailboat in the open water. Sailing requires cooperation, quick transitions,…
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PIASC Joins SGP as Resource Partner
The Sustainable Green Printing Partnership (SGP), a certification authority in sustainable printing, announces that the printing affiliate organization Printing Industries…
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Your Laser at Work: Making a Home Hobby into a Business
Many readers began working with a laser or other personalization technology to make something for themselves or their home. It’s…
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Corporate vs. Personal Social Media
More than half of Fortune 500 CEOs have no presence on social media at all. This is a wasted opportunity.…
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Pricing Your Laser Services and Paying Yourself Fairly
Determining a fair salary to use in calculating pricing when you start a business is challenging. You may be able…
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Hire Slow, Fire Fast: Managing Employees Post-Pandemic
Rules matter: When bad behavior goes unpunished, the entire team suffers. In Part 2 of this series, we talked about…
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A Word on Consistency and Customer Service
In the signage and printing industry, consistency is a big part of customer service. Initially, we think of customer service…
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New Hires and Promotions: Beaver Paper, FDC Graphic Films, Geneva Capital, PAT Technology
Beaver Paper Group, a sublimation media and TexSewn cut-and-sew papers manufacturer, promotes Allen Wheeler to the new position of TexSewn…
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Managing Employees Post-Pandemic: Build a Career Path
The CFO asks, “What if we invest in them and they leave?” The CEO says, “What if we don’t, and…
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