- Education
Handling Customer and Third-Party Products
Valuing your time is especially true when personalizing a customer’s product and working with a third-party firm such as another…
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7 Laser Engraving Production Tips
Shop layout Every once in a while, during low volume times, it’s good to look at your production shop layout.…
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Artwork Tips: Layout and Design for a Custom Gift
Getting all the right information about an order is useful in setting up the personalization. When in doubt, ask before…
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Selling Recognition Products in the Academic World
As we experienced at the end of the last school year, graduation ceremonies were canceled, yet most communities made sure…
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5 Tips to Assist the Customer in Picking the Right Gift
There are many categories of gifts that individuals and businesses may choose to give. Choosing the right or best gift…
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What to Include in Your Laser Emergency Repair Kit
This is one of my favorite topics. Call your tech support and ask them what parts wear out the most…
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What’s the best way to price custom lasered products?
Years ago, our industry priced our services mostly by the letter. With production equipment having increased in speed many times…
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How should engraving shops handle customers who request a rush order?
Rush or quick production times have become much more prevalent in recent years. Even expectations of immediate service are not…
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What’s the difference between a customer and a client?
There is a critical difference between customers and clients. It’s not just semantics, but the difference plays a significant role…
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Serving Military and Government Organizations with Awards and Recognition Products
Government and military are everywhere. You may not have big military bases near you, but you likely have military personnel…
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Use Recognition Products to Stay Afloat During COVID-19
Business may have come to a halt or perhaps a trickle immediately after the shutdown of the economy, caused by…
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5 General Guidelines for Selecting a Laser
Choosing a laser starts with your business model. What will be the main items you laser? A 50-watt CO2 laser…
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Assisting Other Businesses During the COVID-19 Lockdown
There are many businesses and even non-profits operating during this lockdown period. Many need products from our industry such as…
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What should be noted about the settings for lasering versus cutting jobs?
There are three primary settings for lasering (rastering) and three for cutting (vectoring) materials. Raster settings include speed of the…
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Pricing Perpetual Plaque Projects
When pricing a custom perpetual plaque project, make sure you consider all of your valuable time. Include time spent with…
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12 Tips for Business Owners Impacted by a Pandemic
COVID-19 has brought business almost to a halt, and we are still in shock about how quickly life has changed.…
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