- Education
Ways to Price Custom Lasered Products
Years ago, our industry priced our services mostly by the letter. With production equipment having increased in speed many times…
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What Laser Specifications Do You Need?
Before you begin shopping for a laser, consider your business plan. If you have been in business for a while…
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Your Laser at Work: Making a Home Hobby into a Business
Many readers began working with a laser or other personalization technology to make something for themselves or their home. It’s…
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Pricing Your Laser Services and Paying Yourself Fairly
Determining a fair salary to use in calculating pricing when you start a business is challenging. You may be able…
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Laser Services and Products: Pricing Complexities
Let’s consider all the things you may need to price. You have the products you purchase from your suppliers and…
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Award Products for the Academic World (Post Pandemic)
The COVID-19 pandemic has turned the world upside down, including the academic world. Schools and college campuses have been closed,…
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Software to Complement Your Laser
Besides vector art and bitmap editors like CorelDRAW, Adobe Illustrator, Corel PHOTO-PAINT, PaintShop Pro, and Adobe Photoshop, other software can…
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Tools to Complement Your Laser
If your laser is your primary tool, you will add to the types of projects you take on and the…
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Computer and Software Needed for Laser Engraving
Most any modern-day PC will operate your laser. What you choose is based on the graphics software (and perhaps other…
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Handling Customer and Third-Party Products
Valuing your time is especially true when personalizing a customer’s product and working with a third-party firm such as another…
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7 Laser Engraving Production Tips
Shop layout Every once in a while, during low volume times, it’s good to look at your production shop layout.…
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Artwork Tips: Layout and Design for a Custom Gift
Getting all the right information about an order is useful in setting up the personalization. When in doubt, ask before…
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Selling Recognition Products in the Academic World
As we experienced at the end of the last school year, graduation ceremonies were canceled, yet most communities made sure…
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5 Tips to Assist the Customer in Picking the Right Gift
There are many categories of gifts that individuals and businesses may choose to give. Choosing the right or best gift…
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What to Include in Your Laser Emergency Repair Kit
This is one of my favorite topics. Call your tech support and ask them what parts wear out the most…
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How Engraving Shops Can Handle Rush Order Requests
Rush or quick production times have become much more prevalent in recent years. Even expectations of immediate service are not…
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