- Education
Laser Services and Products: Pricing Complexities
Let’s consider all the things you may need to price. You have the products you purchase from your suppliers and…
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Award Products for the Academic World (Post Pandemic)
The COVID-19 pandemic has turned the world upside down, including the academic world. Schools and college campuses have been closed,…
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Software to Complement Your Laser
Besides vector art and bitmap editors like CorelDRAW, Adobe Illustrator, Corel PHOTO-PAINT, PaintShop Pro, and Adobe Photoshop, other software can…
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Tools to Complement Your Laser
If your laser is your primary tool, you will add to the types of projects you take on and the…
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Computer and Software Needed for Laser Engraving
Most any modern-day PC will operate your laser. What you choose is based on the graphics software (and perhaps other…
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Handling Customer and Third-Party Products
Valuing your time is especially true when personalizing a customer’s product and working with a third-party firm such as another…
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7 Laser Engraving Production Tips
Shop layout Every once in a while, during low volume times, it’s good to look at your production shop layout.…
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Artwork Tips: Layout and Design for a Custom Gift
Getting all the right information about an order is useful in setting up the personalization. When in doubt, ask before…
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Selling Recognition Products in the Academic World
As we experienced at the end of the last school year, graduation ceremonies were canceled, yet most communities made sure…
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5 Tips to Assist the Customer in Picking the Right Gift
There are many categories of gifts that individuals and businesses may choose to give. Choosing the right or best gift…
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What to Include in Your Laser Emergency Repair Kit
This is one of my favorite topics. Call your tech support and ask them what parts wear out the most…
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What’s the best way to price custom lasered products?
Years ago, our industry priced our services mostly by the letter. With production equipment having increased in speed many times…
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How should engraving shops handle customers who request a rush order?
Rush or quick production times have become much more prevalent in recent years. Even expectations of immediate service are not…
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What’s the difference between a customer and a client?
There is a critical difference between customers and clients. It’s not just semantics, but the difference plays a significant role…
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Serving Military and Government Organizations with Awards and Recognition Products
Government and military are everywhere. You may not have big military bases near you, but you likely have military personnel…
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Use Recognition Products to Stay Afloat During COVID-19
Business may have come to a halt or perhaps a trickle immediately after the shutdown of the economy, caused by…
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