Custom Gifts / Promotional Products
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Education
Try This: Laser-Cut Acrylic Pendants
Using scrap acrylic from previously cut awards, you can create a custom gift selection near your register to trigger impulse…
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Education
Try This: Engraved Wooden Stamps
Woodblock printing is an ancient method of using wood carving to create impressions on fabric, paper, and other products. In…
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Education
Rapid Fire – Trending Photo Products
These photo products are what industry experts are paying attention to and think will grow in popularity in the coming…
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Vertical Products for Stamp Makers
Most stamp applications are for use on paper – and computers print paper in homes and offices all day long.…
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Education
Rapid Fire – Event Opportunities for Photo Products
Event-driven opportunities can be a lucrative way for decorators to market their personalization services – especially when you have a mix…
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Education
Marketing to Microbreweries
The possibilities in the drink and barware market, specifically in terms of microbreweries, are nearly endless. Certain branded items are…
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What recognition products are applicable to every budget?
Wall plaques are a standard recognition product in our industry. They may just be the most frequent product ordered by…
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When lasering odd-shaped items for the home, what should decorators keep in mind?
Always think about how to focus on an object, how to keep it stable while engraving, and scalability of design for small…
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What are the top questions shops ask about stamps?
How many impressions will a self-inking stamp make before it needs to be re-inked? It depends on the boldness of…
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Education
Methods of Custom-Building a Plaque
The custom plaque category includes off-the-shelf plaques and plates combined with unique uses and complex layouts – perhaps mounting multiple…
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What are some unique sublimatable items currently on the market?
Slate is a popular sublimatable item right now. Used more often by photographers, slate actually makes a unique plaque or…
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What is the most popular question you get from customers in your awards shop, and how do you approach it?
Customers want to personalize just about everything. One of the biggest questions we receive is, “Can I engrave this?” We…