Maximize Your Pet-Related Sales

You might want to "think outside the collar."

A thought process to follow for maximizing your pet-related sales is to “think outside the collar.” What I mean is the products do not need to be something to put on the customer’s pet; items can be something that shows the customer’s love for their pets, too. Examples include a mobile device case with a pet’s picture on it. How about some etched wine glasses with sayings about dogs that can include the pet’s name personalized on the glass for you laser engravers out there?

Another idea is to offer a mouse pad with a collage of the customer’s favorite pet mouse. The key is to make sure that you have some stock templates ready to go and allow the customer to simply provide a picture or two and some text while you handle the rest. They will be excited about seeing the finished pieces but will not have the ability to build something without help some help from you.

Aaron Montgomery

Aaron Montgomery

Our Success Group

Aaron Montgomery is certified by New York Times best-selling author Jack Canfield as a Success Principles Trainer and has nearly 30 years of experience providing essential support to small businesses. His company, Our Success Group, assists with setting and reaching goals, creating a solid business plan, knowing their numbers for a better pricing strategy, and establishing a customer-focused approach while devising a targeted marketing strategy. He is the author of the business foundation book ‘The FUNdamentals of Business Success.’ He is the Co-Founder of a facilitated 6-month Mastermind collective called Radical Goal-Getters. You can also find him hosting a weekly show called Small Business Saturdays and co-hosting the 2 Regular Guys Podcast.

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