What are some of the promotional products opportunities surrounding the school market?

As people are clamoring for personalized products and not only T-Shirts, there are tons of opportunities. Start working this market at the end of the school year for the next school year. At the end of the school year, the PTO and other organizations are electing new board members and starting to plan for the next year. This is the time to be in front of them, build a relationship with the new board members, and let them know you can make their lives easier when it comes to promotional products and fundraisers.

For these opportunities to become actual sales, you need to figure out how you are going to differentiate your products from all the rest. Is it service? Is it the type of products? The range of products? Or is it something else entirely?

Here are a few product ideas outside of the T-shirt realm that might make the difference between them going to you or someone else:

  • Backpacks and drawstring bags
  • Folios/notebooks
  • Sports bottles
  • Lunch boxes
  • Pencil cases
  • Lanyards
  • Ribbon and bows

—MontCo Consulting

Aaron Montgomery

Aaron Montgomery

Our Success Group

Aaron Montgomery is certified by New York Times best-selling author Jack Canfield as a Success Principles Trainer and has nearly 30 years of experience providing essential support to small businesses. His company, Our Success Group, assists with setting and reaching goals, creating a solid business plan, knowing their numbers for a better pricing strategy, and establishing a customer-focused approach while devising a targeted marketing strategy. He is the author of the business foundation book ‘The FUNdamentals of Business Success.’ He is the Co-Founder of a facilitated 6-month Mastermind collective called Radical Goal-Getters. You can also find him hosting a weekly show called Small Business Saturdays and co-hosting the 2 Regular Guys Podcast.

View all articles by Aaron Montgomery   Visit Website
Avatar of Charlie Fox

Charlie Fox

View all articles by Charlie Fox  

Related Articles

Back to top button