What is the most important thing to remember when customizing glass ball ornaments?

There appears to be a lot of competition from other ornament sellers, such as retail stores and crafters. Keep in mind, however, the basic principle of the personalization business: It’s not selling products but catering to vanity. The service is customization and personalization. It’s not “Baby’s First Christmas” but “Nova Mae’s First Christmas;” not “Our First Christmas Together” but “Scott and Fiona’s First Christmas Together.” Marketing strategies should emphasize that principle.

-Jim Puentes, COOLaserCraft

Jim Puentes COOLaserCraft

Jim Puentes

Jim Puentes opened COOLaserCraft in 2008, providing his clients with marking, cutting, and fabrication services. Contact Jim at

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Charlie Fox

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