- Education
3 Quick Customer Service Tips
Many people believe that customer service means you have to bend over backward, always saying yes to anyone with money.…
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Keep Score for Success
3% of people have measurable, written goals for their life. Also, 3% of the population owns 90% of the resources…
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Be Willing to Pay the Price
We all know an overnight success right? Wrong! Even the successful people or companies that seem to show up out…
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Believe in Yourself and Your Business
Entrepreneurs and small business owners are a different breed for sure. When faced with the knowledge that over 85% of…
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How to Tackle Price Conversations For Customized Products
Companies are having to “sell” in a whole different way, and part of that is just leaving the cost per…
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Do Something You Are Proud Of
What was the last thing you did inside your business that you were proud of? That should be the goal…
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Continuing Education for the Win
Welcome to the last month of 2021. For many, 2021 was a transition into the “new normal.” There have been…
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Preparing Your Online Store for Increased Traffic This Holiday Season
With the fourth quarter started, that means the holiday rush for many decorators is right around the corner. If you…
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How Customization Businesses Can Drive Traffic to Their E-Commerce Sites
As much as I would love to report that all you have to do is build a good site and…
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Embracing Technology to Navigate the Back-to-School Market
Our industry, especially the back-to-school and sports market, has been built on face-to-face interactions, handshakes, and onsite selling. Because of…
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Knowing When to Purchase New Equipment
In my 20 years in this customization industry, I have seen several people with way more equipment than needed. I…
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Shipping Challenges in Q4 of 2020
This holiday shipping season is going to be the biggest ever, and by far. Each year the numbers have gone…
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Social Media Tools to Help a Growing Business
This article appears in the October issue of GRAPHICS PRO. To make sure you don’t miss out on other industry-focused…
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At what point should a business consider building a website?
Some experts say a website is only necessary once a business reaches 1,000 social media followers. I have to disagree…
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When do I know my hobby is a business, and at what point should I have a business plan?
The moment you decided to make a profit! The sooner you can have a business plan, the better off you…
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The Appeal of Live Customization
It’s that feeling of something being created that seems like magic to most people. I have been in the decorating…
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