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How does the conversation about price shift when customized products are in play?
Companies are having to “sell” in a whole different way, and part of that is just leaving the cost per…
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Where is the current demand for individualized products coming from?
A big part of the demand is the noisy world we now live in being connected 24/7. We want to…
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Where are you expecting demand for customized products to go over the next few years?
I think the demand for customization is only going to grow, and I think it could even drastically change how…
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A Tip on Taxes: Decorated Inventory Versus Blanks
First and foremost, you must contact your tax professional to get the exact right answer for your particular business and…
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How do you deal with suppliers who send the wrong items and aren’t willing to immediately correct their mistakes?
A vendor-supplier relationship is one of the key relationships in any business. A business is just a series of relationships…
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I am just starting my business, should I get a tax ID Number?
The simple answer is yes. If you plan to sell anything for a profit, it is typically a good idea…
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Getting Told “No”
Many of us are drawn to this industry because of the creativity and desire to make cool stuff. We know…
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Put Yourself in the Shoes of a Customer
I encourage you to look at the fine details of what you do. Think about the user or customer experience.…
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What can a business do to attract the right customers?
Start with your core values. Whether we have thought of it or not, we create our offering and services based…
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How can a decorator achieve the best results with apparel sublimation?
There are a lot of great benefits of working with sublimation and 100% polyester garments. Things like moisture wicking, durability,…
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How can I encourage customers to choose the items that I love to create?
If you don’t like selling mugs, then don’t let anyone “accidentally” or otherwise post on your social media about the…
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Solutions to Prevent Transfer Lines: Part Three
Use a special heat-resistant foam to reduce or remove the edge line in your sublimation transfer. This in-depth solution should…
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Solutions to Prevent Transfer Lines: Part Two
Another way to reduce or eliminate hard paper lines from heat transfer is to tear the edge of your sublimation…
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A Simple Solution to Prevent Transfer Lines
The simplest way to eliminate transfer lines from sublimation is to make the paper larger than the heat press. This…
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What should be considered to attract the right customers?
When I’m involved with the process of attracting the right customers, I always start with actually giving this target customer…
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Knowing Your True Costs to Maximize Profit
Note: This article appears in the January 2020 issue of A&E magazine. To ensure that you can access this and other industry-focused pieces,…
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