- Education
Preparing Your Online Store for Increased Traffic This Holiday Season
With the fourth quarter started, that means the holiday rush for many decorators is right around the corner. If you…
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How Customization Businesses Can Drive Traffic to Their E-Commerce Sites
As much as I would love to report that all you have to do is build a good site and…
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Embracing Technology to Navigate the Back-to-School Market
Our industry, especially the back-to-school and sports market, has been built on face-to-face interactions, handshakes, and onsite selling. Because of…
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Knowing When to Purchase New Equipment
In my 20 years in this customization industry, I have seen several people with way more equipment than needed. I…
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Shipping Challenges in Q4 of 2020
This holiday shipping season is going to be the biggest ever, and by far. Each year the numbers have gone…
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Social Media Tools to Help a Growing Business
This article appears in the October issue of GRAPHICS PRO. To make sure you don’t miss out on other industry-focused…
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At what point should a business consider building a website?
Some experts say a website is only necessary once a business reaches 1,000 social media followers. I have to disagree…
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When do I know my hobby is a business, and at what point should I have a business plan?
The moment you decided to make a profit! The sooner you can have a business plan, the better off you…
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The Appeal of Live Customization
It’s that feeling of something being created that seems like magic to most people. I have been in the decorating…
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How does the conversation about price shift when customized products are in play?
Companies are having to “sell” in a whole different way, and part of that is just leaving the cost per…
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Where is the current demand for individualized products coming from?
A big part of the demand is the noisy world we now live in being connected 24/7. We want to…
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Where are you expecting demand for customized products to go over the next few years?
I think the demand for customization is only going to grow, and I think it could even drastically change how…
Read More - Tips
A Tip on Taxes: Decorated Inventory Versus Blanks
First and foremost, you must contact your tax professional to get the exact right answer for your particular business and…
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How do you deal with suppliers who send the wrong items and aren’t willing to immediately correct their mistakes?
A vendor-supplier relationship is one of the key relationships in any business. A business is just a series of relationships…
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I am just starting my business, should I get a tax ID Number?
The simple answer is yes. If you plan to sell anything for a profit, it is typically a good idea…
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Getting Told “No”
Many of us are drawn to this industry because of the creativity and desire to make cool stuff. We know…
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