Where is the current demand for individualized products coming from?

A big part of the demand is the noisy world we now live in being connected 24/7. We want to be able to stand out from the crowd and be different. Plus, we are far more used to personalization in general.

I no longer get a newspaper that is the same as the newspaper my neighbor got, I now receive the news personalized for me via Twitter or Google. So why can’t I have my own shirt, socks, or decorated mug that is all me?

Digital technology like DTG, sublimation, etc. are certainly driving this from a print production side and then adding in e-commerce and automation, this now allows producers to customize each piece and fit it right into their regular workflow. No extra handling, customer interactions, or hand-holding, so it becomes affordable for everyone to have their own item.

Editor’s note: These and other questions are answered and discussed by Todd Downing and Aaron Montgomery of Our Success Group regularly as a way to continue to commune with the Our Success Group family during the COVID-19 pandemic. You can find these live videos called Q&A With Todd and Aaron over at

Aaron Montgomery

Aaron Montgomery

Our Success Group

Aaron Montgomery is certified by New York Times best-selling author Jack Canfield as a Success Principles Trainer and has nearly 30 years of experience providing essential support to small businesses. His company, Our Success Group, assists with setting and reaching goals, creating a solid business plan, knowing their numbers for a better pricing strategy, and establishing a customer-focused approach while devising a targeted marketing strategy. He is the author of the business foundation book ‘The FUNdamentals of Business Success.’ He is the Co-Founder of a facilitated 6-month Mastermind collective called Radical Goal-Getters. You can also find him hosting a weekly show called Small Business Saturdays and co-hosting the 2 Regular Guys Podcast.

View all articles by Aaron Montgomery   Visit Website

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