Business and Marketing
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Education
The Basics of Price Psychology
Pricing is what you have left when all your other efforts fail to convey value. When the client cannot accurately…
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News
SBA Prioritizes Smallest of Small Businesses in the Paycheck Protection Program
The Biden-Harris Administration and the U.S. Small Business Administration are taking steps with the Paycheck Protection Program to promote equitable relief for…
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Features
Issue Preview: Niche Markets
In the March issue of GRAPHICS PRO, set to mail and hit a screen near you on Feb. 22, industry…
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Features
Registration Open for the First In-Person Event of the Year
GRAPHICS PRO EXPO (GPX) announces that registration is now open for the first in-person event of 2021 in Irving, Texas,…
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Education
Core Web Vitals and How They Impact Your SEO
Google has provided a number of tools over the years to measure and report website performance. One of those tools…
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Education
Intro to Google Analytics 4 and What it Means for Your Business
Google Analytics has come a long way since it launched in 2005. Since then, the demand for metrics that track…
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Education
The Art of the Upsell, Cross-Sell, and Down-Sell
“Put that coffee down!” For anyone who is a fan of Alec Baldwin’s take on sales in “Glengarry Glen Ross,”…
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Education
Relationships: Working with Contractors and Subcontractors
For the fifth article in this relationships series, let’s look at contractor-subcontractor relationships. In the apparel decoration industry, many of…
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News
Consolidated Marketing Services Acquires Progressive Promotions
Consolidated Marketing Services (CMS) announces the acquisition of promotional merchandise agency Progressive Promotions. Progressive, which was founded in 1987, retains…
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Education
Market Positioning and Why You Need It
You need to stand out from the crowd to win business in your market. This is known in marketing as…
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Education
Does Your Team Know Their Backup Roles?
Next time you get a chance, watch five-year-olds play sports. It is a glorious display of pandemonium in the best…
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Education
Relationships: Working with a Shipping Carrier
For the fourth article in this relationships series, we’ll look at supply chain relationships—specifically shipping, and methods I have used…
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Education
Ep. 16 – Building Employee Relationships with Rachel Stuckey
Rachel Stuckey, co-owner of one-stop shop My Awesome Graphics, tackles the difficult subject of how to deal with difficult employees.…
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Education
The Growth of E-Commerce as a Means of Survival
E-commerce has been growing steadily for years, but as the pandemic affects traditional buying and selling behaviors, it shot e-commerce…
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News
Digital Art Solutions Offers Free February Classes
Digital Art Solutions release its February class schedule as part of its free weekly Graphics Academy series. If you miss…
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Education
The 5 Strongest Words in Marketing
Marketing is a fancy word for storytelling. You need to tell an interesting story to prospective clients about why your…
