Business and Marketing
-
Tips
A Picture is Worth a Thousand Words
One of the basic tenants of sales is that people have to know what you have to sell if they’re…
-
Tips
How to Build a Successful Marketing Campaign
As anyone that’s seen a poorly executed commercial or cringeworthy Facebook ad knows, not all marketing campaigns are created equal.…
-
How does B2B marketing differ from B2C?
These two types of markets are both different and yet still similar. First, we should define these two acronyms. B2B…
-
What is the role of product presentation in small business success?
It is up to us as the leaders of our business to package our offering so it is attractive and…
-
Should printers charge a setup fee for all orders?
While this is a very subjective question I tend to lean on the side of no. While I do believe…
-
Why is it important to offer cross-training opportunities to employees?
Using shop downtime is an excellent time to do cross-training. Maybe you have one person who works primarily on one…
-
Education
Start a Blog for Your Business
There are many reasons people are hesitant to blog. For some, it is time-consuming, and they’d rather be working on…
-
Tips
Before and After a Trade Show
Pre-show prep Know what you want to achieve. If your company is sending you, understand what your boss wants you to…
-
Tips
The Key to Running a Successful Home Business
There are many advantages to having your office at home including the general convenience of being able to have all…
-
Education
Overcoming Price Pressure
In STAHLS’ TV video, Josh and Zach Ellsworth talk about overcoming price pressure. Here are some major takeaways from the…
-
A Little Hiring Know-How
Congrats! Your business is doing fantastic and orders are growing. Maybe you’re at the point where you need to start…
-
Tips
5 Tips for Improving Retention with Online Customers
Online businesses have to go the extra mile to build the same kind of trust that happens so naturally when…