-
For the remainder of 2020, what types of products should personalization businesses explore?
For the remainder of 2020, I would suggest the same as I always would: explore the products and processes your…
Read More -
How can shops encourage sales as they get back to normal?
One way to encourage sales during these awkward times is by revisiting your past. Your past can offer you a…
Read More -
Why is it necessary for a business to market itself?
Marketing is the catalyst for sales. Without marketing, no one will know what you have to sell, who you are as…
Read More - Tips
A Word on Marketing and Value
Marketing is our method of finding our way into our customers’ lives through value. Value equates to giving our customers…
Read More - Tips
10 Ways to Thrive in Tough Economic Times
When facing a possible recession, the key to making it is to control your business. Target your top customers, make doing…
Read More - Tips
When to Say No to a Customer
It can be hard to turn down any apparel decoration job, especially if it’s a large order for the local…
Read More - Tips
10 Keys to Keeping Up with Your Workload
Whether you’re a screen-printing shop running multiple presses, or a direct-to-garment printer with two employees and a single printer, staying…
Read More -
What can producers do with misprints?
When it comes to our industry, there is one dreadful item that we all produce: misprints. Everyone has dealt with…
Read More