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Education
Building Strong Customer Relationships
For the last article in this series on relationships, we’ll look at building relationships with customers. In building these relationships,…
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Education
Maintaining Good Employee Relationships
For the next article in the relationships series, we’ll look at building relationships with employees. When dealing with employees, I…
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Education
Establishing Contractor-Subcontractor Relationships
For the fifth article in this relationships series, let’s look at contractor-subcontractor relationships. In the apparel decoration industry, many of…
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Education
Relationships: Working with a Shipping Carrier
For the fourth article in this relationships series, we’ll look at supply chain relationships—specifically shipping, and methods I have used…
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Education
Relationships: Working with Government Agencies
In Part 2 of this relationships series, I highlighted how we, at Kaptain Kirk Clothing Co., facilitate and build relationships…
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Education
Relationships: Interacting with Large Organizations
In Part 2 of this relationships series, I’ll highlight methods we (at Kaptain Kirk Clothing Co.) use to attempt to…
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Education
Relationships: Interacting to Succeed in the Apparel Decoration Industry
In a series of articles focused on relationships and how an apparel decorator interacts with various people to succeed in…
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For the remainder of 2020, what types of products should personalization businesses explore?
For the remainder of 2020, I would suggest the same as I always would: explore the products and processes your…
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How can shops encourage sales as they get back to normal?
One way to encourage sales during these awkward times is by revisiting your past. Your past can offer you a…
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Why is it necessary for a business to market itself?
Marketing is the catalyst for sales. Without marketing, no one will know what you have to sell, who you are as…
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Tips
A Word on Marketing and Value
Marketing is our method of finding our way into our customers’ lives through value. Value equates to giving our customers…
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Tips
10 Ways to Thrive in Tough Economic Times
When facing a possible recession, the key to making it is to control your business. Target your top customers, make doing…
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Tips
Ways to Break Through Creative Roadblocks
Our daily grind in this industry and life can be very taxing on our productivity, especially our creative flow. The…
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Tips
Business Basics for Custom Apparel Beginners
The basics for becoming a custom apparel decorator include discipline, direction, suppliers, space, equipment, software, knowledge, designs, and clients. I…
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Tips
Pros and Cons of Wood and Rubber Platen Tops
Rubber-topped platens allow give when printing. They are forgiving if there are imperfections in your platen’s planes. They can also improve…
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Education
When to Say No to a Customer
It can be hard to turn down any apparel decoration job, especially if it’s a large order for the local…
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