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For the remainder of 2020, what types of products should personalization businesses explore?
For the remainder of 2020, I would suggest the same as I always would: explore the products and processes your…
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How can shops encourage sales as they get back to normal?
One way to encourage sales during these awkward times is by revisiting your past. Your past can offer you a…
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Why is it necessary for a business to market itself?
Marketing is the catalyst for sales. Without marketing, no one will know what you have to sell, who you are as…
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A Word on Marketing and Value
Marketing is our method of finding our way into our customers’ lives through value. Value equates to giving our customers…
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10 Ways to Thrive in Tough Economic Times
When facing a possible recession, the key to making it is to control your business. Target your top customers, make doing…
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Pros and Cons of Wood and Rubber Platen Tops
Rubber-topped platens allow give when printing. They are forgiving if there are imperfections in your platen’s planes. They can also improve…
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When to Say No to a Customer
It can be hard to turn down any apparel decoration job, especially if it’s a large order for the local…
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10 Keys to Keeping Up with Your Workload
Whether you’re a screen-printing shop running multiple presses, or a direct-to-garment printer with two employees and a single printer, staying…
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What can producers do with misprints?
When it comes to our industry, there is one dreadful item that we all produce: misprints. Everyone has dealt with…
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What are the most common screen sizes in screen printing?
Regarding screen printing, common screen sizes can range from 13″ X 15″ to 30″ X 40″. You can also get…
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Should printers charge a setup fee for all orders?
While this is a very subjective question I tend to lean on the side of no. While I do believe…
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