Tips
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What are some ways to bring heat-transfer applications to the next level?
There are several ways to boost the value of decorated garments, caps, and bags. Adding rhinestones and metallic foil (that…
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What should be considered to attract the right customers?
When I’m involved with the process of attracting the right customers, I always start with actually giving this target customer…
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What are TIFFs and how do they compare to other file formats?
TIFFs (Tagged Image File Format) support both CMYK and RGB color spaces and can support transparency but tend to be…
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How can I expand my sublimation business in 2020?
If you’re like most sublimation and personalization businesses, you worked ahead of schedule and overtime to get those Christmas and…
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Are single-head embroidery machines the same across the board?
Yes, they all have the capability of producing one piece at a time, but there’s more to it than just…
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What role does the image quality play for outdoor panel sublimation?
If you start with a low-quality digital image, you will end up with a low-quality image on your panel no…
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How can an awards retailer get repeat customers to buy new products?
The awards and recognition product variety continue to grow even though most customers can be slow to adopt new product…
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What is the allure of wood for awards?
Wood gives awards a natural look and feel that can’t be achieved with man-made products. In addition to typical natural wood…
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What should be kept in mind when competing with another business?
It is almost impossible to be successful if you are not competitive but remember not to let your competition determine…
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How can transfer paper marks be avoided when sublimating garments?
Place a 1/2″-thick felt pad under the garment to elevate it. It should be bigger than the design, but smaller…
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What substrates are not ideal for sandcarving?
Plastic or acrylic. This material can be sandcarved, but no depth can be achieved. Acrylic and sand do not mix…
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What markets are typically associated with UV printing?
Trying to describe the capabilities of a UV inkjet printer working in tandem with a laser system is a large…
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What challenges can sandcarving present?
To get sandcarving right, you need to understand your machine, your masks, and your artwork. If you create a mask…
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What are some tips to sell home décor products?
It is much easier to sell an additional product to a current customer than it is to go out and…
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When should decorators consider using screen-printed transfers?
If your design is one to three colors, but your quantity is over 25 pieces, then it’s time to consider…
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4 Ways to Enhance the Customer Experience
When it comes to enhancing the customer experience, a lot of business owners think it’s about offering low prices or…
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