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Vince DiCecco

Your Personal Business Trainer

Vince is a dynamic seminar speaker and author with a unique perspective on business development and management subjects, primarily in the decorated- and promotional-apparel industries. With 20+ years of experience in sales, marketing and training, he is an independent consultant to businesses looking to profit and sharpen their competitive edge.

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Vince DiCecco April 29, 2020

What are my business loan options?

Every business—even within the same industry—is unique. Finding, applying for, and securing the right source of financing will depend on…
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Vince DiCecco April 16, 2020

How can current customers help your business reach new clientele?

The simplest way is word-of-mouth referrals. Chances are that a current customer runs with people who are a lot like…
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Vince DiCecco April 10, 2020

The Right Time to Grow

There are hundreds of books about starting or buying a business. Most address the issues surrounding choosing the right operating…
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Vince DiCecco April 7, 2020

How can a personalization business retain customers after the initial sale?

The moment following the initial sale with a new client is critical because it sets a precedent as to how…
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Features

Vince DiCecco March 6, 2020

Could Facebook, LinkedIn and the like be effective business-building tools?

Seemingly every night, there’s a “buzz” piece on the evening and entertainment news programs swarming around social media channels such…
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Tips

Vince DiCecco February 24, 2020

The Focal Point of a Business Plan

Opportunities that leverage successful performance, such as better customer handling and automation that may decrease job turnaround time, should be…
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Features

Vince DiCecco February 13, 2020

Make It Your Business: Think Twice Before Cutting Prices

What do the following once brand-name retailers have in common? Sports Authority, Toys “R” Us, Circuit City, Sharper Image, HH…
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Features

Vince DiCecco January 22, 2020

A Word on Balanced Coaching

Chances are we’ve all expressed appreciation to our team members for outstanding work. Believe it or not, balanced coaching is a cousin…
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Features

Vince DiCecco November 14, 2019

Make It Your Business: If the Shoe Fits … Incorporate

Let’s say you’re in the market for a new pair of shoes. Not just any pair of shoes, but the…
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Vince DiCecco October 21, 2019

Make it Your Business: Pump Up Your Sales Force

Recently, a start-up company in Atlanta hired me to find “a hard-working, enthusiastic, top producing sales rep” to help them…
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Features

Vince DiCecco July 2, 2019

Make It Your Business: Do I Really Need a Formal Pricing Strategy? YES!

While trying to get a feel for its fiscal health and well-being, one of the first queries I pose to…
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Features

Vince DiCecco June 19, 2019

Make It Your Business: Avoid the Dreaded Premature Negotiation

One of the most memorable training sessions I’ve ever led was an assembly of 20 seasoned, highly accomplished national account…
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Tips

Vince DiCecco May 7, 2019

5 Cardinal Rules for Conducting Team Meetings

In team-based organizations, it is not unusual for employees to spend as much as 70% of their time in meetings.…
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Vince DiCecco April 16, 2019

Make it Your Business: Are You the HERO in Your Business?

Strong leadership can be the solution to most problems a company might face. But from whom that leadership will come…
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Vince DiCecco March 29, 2019

Make It Your Business: Checking the Pulse of Your Business

So, a few months back I’m guessing you renewed your annual New Year’s resolution to get back into shape. To…
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Vince DiCecco February 25, 2019

Make It Your Business: In Praise of Customer Convenience

People who work out with a personal trainer often find convenience to be a key factor in determining how long…
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