- Education
5 Ways Embroiderers Can Create Eye-Catching Artwork
For decorators of all sizes, it’s essential to offer a unique twist on products and services to bring value to customers…
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Why T-Shirt Fabric Matters When Direct-to-Garment Printing
The garment plays a considerable role in the direct-to-garment (DTG) printing process. Most ink is water-based and lays on top…
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6 Considerations for Embroidering Performance Wear
Performance wear takes even more consideration than more traditional garments. With stretch properties, slick finishes, synthetic fibers, and added athletic…
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DTG Printing: Ink, Pretreatment, and Curing
Most direct-to-garment (DTG) printers utilize a water-based ink. Water-based ink creates a smooth hand and is environmentally friendly. However, because…
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6 Common Time-Management Issues and How to Solve Them
Do you feel like there’s never enough time in the day to run your decorating business the way you’d like…
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10 Must-Try Social Media Tactics
Whether you’re new or a veteran decorating business, there’s no more wiggle room on the fact that you need a social…
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5 Ways to Win Customers at Your Next Trade Show
Industry trade shows, like THE NBM SHOW, can be a reliable way to gain exposure for your work. Not only…
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What master tips can printers use to perfect direct-to-garment printing?
Direct-to-garment printing is catching on as a useful technique for producing fashion-inspired and photo-realistic decorated apparel. Have you recently stepped…
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What are some basic understandings of copyright infringement?
Given the nature of the work within the decorated apparel industry, copyright infringement is a hot topic. Whether it’s logos,…
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What graphic design trends should producers keep an eye on?
The psychology behind consumer behavior is the basis for design and logo creation, especially in today’s marketing landscape. Are there…
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How can decorators successfully and professionally outsource jobs?
Here are seven ways to think about creating a savvy outsourcing partnership with another decorator that benefits you and your…
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Why should businesses consider experiential marketing?
Experiential marketing experiences create buzz. They get people who’ve engaged with your experiences talking, especially on social media. They also…
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How can shops accurately estimate production time for an embroidery order?
Embroidery is based on stitch count, average production capacity, and the number of heads you run. It’s best to be…
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Why isn’t there a single digitizing technique to make all designs look alike?
Digitizing is an art. Every stitch within a design is subject to artistic interpretation. A digitizer must decide which type…
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How can shops gain knowledge from each other without spilling secrets to direct competitors?
Reach out to a similar business in a different region. People like to discuss their business. They enjoy sharing what…
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How can shops earn referrals?
One of the simplest ways to generate leads is through referrals from current, repeat, happy customers. According to the Wharton…
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