Tips
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Sublimation vs. Heat Transfer: What’s the Difference?
When it comes to heat printing and sublimation printing applications, the overall two-step process is essentially the same in both…
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What advancements in sublimatable substrates have been made in the last five years?
The domestic and international markets for sublimation have grown exceptionally. The positive qualities and benefits of substrates have also increased…
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What characterizes an RF metal laser?
An RF metal laser has a hermetically-sealed metal chamber that contains the laser gas mixture. Precisely controlled radio frequency energy…
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What issues do awards retailers face when laser engraving and marking metal?
In terms of physically marking metal, metals show fine detail, so proper settings play an important role. Metals mark differently…
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Pantone Like a Pro
Corporate America almost always uses Pantone spot colors to identify the colors used in logos and other printed items. Being…
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Suggestions for Sandcarving Stainless-Steel Tumblers
When sandcarving metal, it’s important to know that you will not obtain depth with metal surfaces unlike other substrates like…
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Create an Annual Financial Statement
An annual financial statement will show you how business is doing as well as how you are doing in all…
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The Benefits of Selling Stamps in an Awards Shop
As paper is passed from desk to desk and office to office, there are many opportunities to stamp it along…
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How can I determine which decoration method to add to my offerings?
For shops looking to offer more than one decoration method, the best way to determine which methods will work best…
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Space it Out: Kerning Insights
Kerning adjustments make a tremendous difference in the shape of each letter created. Some letters are perfect columns, others have wide…
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Profile Your Best Customers
Begin by developing a geo-demographic profile of your target customers base. Without invading their privacy, start to record as much…
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Building Your Impressions: Cackling to Build Impressions and Grow Your Business-Part Five
There’s a little anonymous poem that I use from time to time to help illustrate the importance and value of…
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I’m entering the commercial embroidery market after years of working in the craft market. What do I need to prepare for?
If you don’t like talking about or handling money matters, can’t stand sales or marketing, don’t like serving people, and…
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Engraving Custom Gifts
As technologies continue to improve, custom engraving becomes easier for the shops that want to expand into this lucrative and…
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Reduce Waste in the Sublimation Process
There are a few simple things you can do that will help reduce waste in the sublimation process… Don’t stack…
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Marketing to Microbreweries
The possibilities in the drink and barware market, specifically in terms of microbreweries, are nearly endless. Certain branded items are…
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