Tips
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How do you brand products if you cannot sublimate directly on them?
Stickers, such as Sublidecal, work great for branding when you cannot sublimate directly onto the product. You can purchase sticker…
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Mission Statements Matter
Your company mission statement is your beginning statement to your employees, as well as to each of your clients. Do…
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Take Control of Your Online Reputation: How to handle bad reviews
If you have a bad online review, research it before you answer it. It is so natural to just confront…
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Selling to the Corporate Awards Market
The corporate awards market has shrunk a little, with fewer organizations thriving the way they were pre-2008. However, there is…
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Five Pointers for Trophy Retailers
Know the purpose of the award: Why is this client in need of an award? What kind of experience are…
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Methods of Custom-Building a Plaque
The custom plaque category includes off-the-shelf plaques and plates combined with unique uses and complex layouts – perhaps mounting multiple…
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If purchasing a router for the first time, what should be considered?
First and foremost, the retailer needs to identify if they have the need for the capabilities of a router and…
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How can I avoid burning through the material when engraving fabric?
Learn which fabrics can withstand the engraving process and at what temperatures. Heartier fabrics such as denim, canvas, and leather…
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How will garment selection affect my embroidery?
Not all garments work well with all designs. Exceedingly thin or stretchy materials can distort when decorated with large, dense…
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Try This: Laser cutting and engraving paper
With a laser cutting machine for paper finishing, you can create invitations, table cards, or high-quality packaging with a creative,…
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Printer Protection: Check the humidity level
Humidity can cause a lot of issues in your sublimation printing. It can affect both printer and paper. If it’s…
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Create a Centering Ruler for Engraving
I have designed my own set of centering rulers that are a big time saver. One centering ruler allows me…
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Building Your Impressions: Cackling to Build Impressions and Grow Your Business-Part 1
There’s a little anonymous poem that I use from time to time to help illustrate the importance and value of…
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What information should I provide in the “contact us” section of my website?
Providing your website visitors with your contact information is a mandatory part of doing business online. However, the methods in…
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Word to the Wise: Long-Term Planning
When it comes to sales and marketing, many of us are guilty of using “tactical” methods versus having a long-term…
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What is the difference between DC glass lasers and RF metal lasers?
DC glass lasers are delicate devices. When integrated into a laser material processing system, they need additional cooling equipment to…
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