Education
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The Truth About Section 179: Tax Savings on Equipment
Typically, no one talks about Section 179 until Q4. That’s when all of the equipment dealers start to encourage you…
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Converting a Child’s Drawing to an Engraving
There are lots of ways to use a laser engraver to personalize gifts, but the most sentimental gifts can be…
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Ep. 51 – Focus and Diversify
This episode is sponsored by Hix Corporation. Growing a business from scratch with a targeted niche, intelligent outsourcing, continuous quality…
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Heat Press Designs and Labor Efficiency
I caught myself looking out of my workshop window and literally watching the grass grow. I had just closed my…
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The Importance of the Pantone Color Bridge Swatch Book
What is Pantone? Think of it as a trip to your local Benjamin Moore paint store. Upon arrival, you will…
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The Incoming Wave of DTF Printing
Direct to film, or DTF printing, is one of the newer options to crop up in the garment decoration world.…
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Lasering Logos: What You Need to Know
Working with customers’ graphics can often be a major challenge and, in some cases, the biggest hurdle to completing a…
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Equipment Financing for Startups
One of the reasons that the customization business is so attractive is because it not only speaks to people’s creativity…
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Hard Bid vs. Design/Build Sales Strategies
In today’s competitive world of providing turnkey architectural signage for large projects that involve both interior and exterior signage, it…
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Rising Costs, Rising Prices
My husband and I both started in the sign industry in production, and while owning the business for 27 years…
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Digital Time Machine in Photoshop
We all make mistakes! It’s human nature to err, and I’m sure if we closely examine our lives there are…
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Cheers to Drinkware
The drinkware market has grown to become the second-largest market for custom decoration after apparel, valued at $4.35 billion in…
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Becoming an All-Star Uniform Provider
Uniforms are one of my favorite things to do in my shop. I love making uniforms. Besides the fact I…
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Profitable, Personalized Wood Products
Having my main focus usually on glass products, I need to remind myself that there are other substrates that also…
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Getting Work from Workwear & Uniforms
When most of us think of selling uniforms, we may not even know how that’s usually done. While it is…
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Putting an End to Design Revisions
The design revision is a time and profit killer. But you want to please your client, and you don’t mind…
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