Business and Marketing
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Tips
Going Digital: 3 Things to Know for E-Commerce Success
With U.S. online sales projected to reach nearly $600 billion in 2024 and e-commerce penetration on the rise, decorators and…
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What are two major pros and cons of financing and leasing?
The pros that come with financing include the ability to preserve your cash-on-hand with a fixed monthly payment while knowing…
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Features
A Word on Balanced Coaching
Chances are we’ve all expressed appreciation to our team members for outstanding work. Believe it or not, balanced coaching is a cousin…
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Education
4 Ways to Enhance the Customer Experience
When it comes to enhancing the customer experience, a lot of business owners think it’s about offering low prices or…
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Tips
A Word on Defining Business Success
What is your definition of a successful business? If you have not set any benchmarks, how will you know when…
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Tips
Word to the Wise: Prefigure and Prepare
With the end of the year coming up quickly, now is the time to consider the future with a clear…
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Tips
A Word on Improving Team Dynamics
Aaron Montgomery, head of MontCo Consulting and longtime industry veteran, says there are things to avoid and watch out for…
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Features
5 Big Talking Points on How to Reach New Customers
‘How can I reach new customers and gain new clientele?’ It’s a question shops are asking themselves quarter after quarter.…
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What benefits are there to partnering with other small businesses?
One of my favorite ways to create business is by partnering with others. I have partnered with a metal worker…
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How can shops shake up their marketing efforts?
One of the most successful ways to change up your marketing is to stop talking about your products and start…
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What can shops do when they’re overwhelmed with work?
When you are slammed, it’s easy to think that you need to work on six things at once to be…
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Why should I incorporate contracts in my sales approach?
Contract selling is selling your client on a three-to-five-year contract with the stability of price, quality, and delivery. Of course,…
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Education
What Print Shops Need in a Business Management Software
There are four primary considerations every shop should keep in mind when looking for the right fit. 1. Will it…
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4 Foundations of Marketing Every Business Owner Should Know
These are the foundations of marketing that every business owner should know: Craft your elevator speech. What does your company…
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Features
Hidden Workflow Tips
Go ahead. Walk out onto your shop floor and take a good look around. What do you see? Is everyone…
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Education
When to Say No to a Customer
It can be hard to turn down any apparel decoration job, especially if it’s a large order for the local…