Tips
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How can a business incorporate sublimation transfer markers?
I’ve found that coloring with markers is an awesome way to attract (and please) a group of customers. What can…
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What can apparel decorators do with unused or old inventory?
First, consider adopting an attitude that all your excess inventory is worthless. This way, if you generate any revenue or…
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Methods to Marketing
Social media is the avenue everyone expects to use, but you need to understand that the market can be crowded.…
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Why should an awards retailer add metal products to its arsenal?
In a word, perceived value. Consumers perceive real metal to have a higher value than plastic. Not only can metal…
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How can competition in the marketplace be a good thing?
The bottom line is that competition is all around us and is an everyday component of social interaction. It allows…
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How important is artwork quality for sandcarving?
Poor artwork can cause problems throughout the process. Density of the artwork is important. For an example of high density, hold…
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What are the best types of wood for use with a laser?
The most common woods used with the laser are cherry, walnut, maple, alder, and oak. These woods are considered hard…
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How can decorators avoid scorching during heat transfer?
Some soft and sensitive fabric will have a shiny surface everywhere it has been heated, due to a scorching/searing effect…
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I don’t want to turn down a job, but I don’t have the means to do it. What do I do?
Outsource that order, and still be the face of the business for your customers while growing your own business. Added…
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Should I invest in a DTG machine or printer/cutter?
The answer lies in your product mix. If you are a screen printer or embroiderer, e-commerce, or kiosk business, and…
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Why should an awards shop offer high-end glassware?
To enhance the perceived value of your work, consider using a high-end blank. A sheer rim soda lime piece looks…
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What should be noted when UV printing glass?
All glass is not the same and needs to be tested with your inks and LED lamp setting. On all…
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Discover Your Strengths and Weaknesses
Grab a piece of paper and get ready to write. First, answer the following questions, without judgment or editing: What…
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What should be noted about color relationships for design?
The basic form of color relationships is the contrast of value. Colors that are on the same hue value level…
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How should the old filters from a fume extraction system be disposed of?
Unfortunately, there are different disposal regulations all over, so there is no one answer of what to do when you’re…
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Why is it important to continue learning new things?
How do we know what to select in order to perform and create that which our clients desire? And how…
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