Tips
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3 Ways to Increase Your Revenue without New Customers
Due to the impacts of COVID-19, customer acquisition is very rare right now. In this video, Henry Ma, CEO of…
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How do you deal with suppliers who send the wrong items and aren’t willing to immediately correct their mistakes?
A vendor-supplier relationship is one of the key relationships in any business. A business is just a series of relationships…
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Why Your Small Business Needs a Tax ID Number
You’re just starting your business, and you’re wondering if you should get a tax ID number right away. The simple…
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5 Items to Embroider This Spring
There are always new things to embroider and new trends that come with any widespread social change. During times of uncertainty,…
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The Ideal Customer Profile for Online Stores
As screen printers and print shops build the future of the custom apparel industry, it’s evident that online stores are…
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Home Business vs. Storefront: What You Need to Know
Since many businesses are transitioning to remote work, this video may be helpful to decorators trying to decide between a…
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What are midtones?
Midtones are simply the tonal value between your darkest and lightest areas of an image. If there isn’t a significant…
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Color Schemes and T-Shirt Designs
If you’re wondering how to create T-shirt designs with colors that work well together, you must first understand a little…
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Maintaining Informational Workflow in Your Embroidery Shop
The way information is stored and transmitted can make a significant difference in how quickly your shop completes an order.…
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How can a color chart improve a decorator’s business?
A color chart is a sheet or book that contains every color of a given product. For heat printing, these…
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The Background and Pros of the Single-Head Embroidery Machine
The simple definition of a single-head embroidery machine is a machine that can produce one embroidery piece per operation. Although…
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What is a straight embroidery stitch?
A straight stitch is a line of repeated single stitches usually used for lines or details under .8mm in thickness.…
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What is bottom-line profit?
Once a shop generates revenue, it can begin to measure success by looking at its bottom-line profit number. This is the money…
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Try This: Protection While Printing
With 30 years in the decorated apparel industry, Steve Carter has gone from printer to technician to business owner and…
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Why is it necessary for a business to market itself?
Marketing is the catalyst for sales. Without marketing, no one will know what you have to sell, who you are as…
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How to Organize Your Ink Room
For many shops, taking time away from getting goods printed and out the door is a challenge. Unfortunately, during the lockdowns…
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