Tips
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Relationships: 3 Aspects of Strong Customer Communication
For the last article in this series on relationships, we’ll look at building relationships with customers. In building these relationships,…
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8 Product Photography Tips to Help Grow Your Online Sales
Want to see a lift in your online sales? Start with your product photos. It’s estimated that over 90% of…
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Jade vs. Crystal Clear Glass: Which is Harder?
This question comes up a lot in the awards and recognition industry. From a technical perspective, both jade and crystal…
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Why Aluminum Solves Signage Worries
The perfect exterior sign does not exist unless it’s fully capable of meeting your signage needs. Manufacturers offer various materials…
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Try This: Relief Carving an Elegant Trophy
A relief engraving is a deep engraving with differing, eye-catching heights created by gray shades in the graphic. Data can…
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Second Act: Historic Theaters Find New Life With Digital Marquees
Today’s movie theaters tend to all look the same: sprawling buildings adjacent to shopping malls. But at one time, theaters…
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Save Time and Money with These Resource Sites for Graphics and Fonts
Need inspiration for your next creative sublimation project? Here are some sites to keep in mind for images and fonts…
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Pricing Guide for DTG Prints
One of the first questions new buyers of DTG (direct-to-garment) equipment need to ask themselves is, “How should I set…
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Relationships: Maintaining Good Employee Camaraderie
For the next article in the relationships series, we’ll look at building relationships with employees. When dealing with employees, I…
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Understanding How Print Media and Ink Technology Work
My kids love visiting Roland DGA headquarters to see all the different types of printers and the cool things our…
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The Basics of Price Psychology
Pricing is what you have left when all your other efforts fail to convey value. When the client cannot accurately…
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The Pros and Cons of Ink Types for Wide-Format Printing
If you are in the market for your first wide-format printer, it is critical to research equipment that best suits…
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How Dye-Sublimation Printing Fits in the Sign Industry
Most sign industry professionals are already familiar with screen printing and digital printing to some extent but may not be…
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Custom Gifts to Sublimate During the Pandemic
Custom gifts have a growing market position in a pandemic world. Personalized gifts can provide fun and function, and the…
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Why Screen-Printed Heat Transfers Work for Sportswear
With the continued growth in the athletic and sports uniform market, it is little wonder that this segment of the…
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Sign Design: What Job Must the Sign Perform?
When I started as a sign painter back in 1985, I soon realized how important layout, balance, flow, legibility, and…
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