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How to Capture the Viral Printing Market

Use your UV printer to attack the viral print market with precise products at the precise time to the precise customers

Viral printing is a gold mine for UV print providers. Using your UV printer, you can attack the viral print market with precise products at the precise time to the precise customers. With viral printing, you need to strike quickly with your products, and it has never been easier.

What is viral printing?

A viral print is any product printed related to any content currently going or has gone viral on mobile platforms. This is the content that has captured the world’s attention.

Every few weeks, there is new viral content or a news topic that spreads like wildfire to all mobile devices across the globe. There are over 260 million smartphone users in the USA, according to Statista. Mobile device commerce sales are projected to reach $3.56 trillion in 2021. If you are not currently targeting mobile device users, you need to start.

Viral printing opportunities

We can all remember seeing Bernie Sanders freezing with his gloves on during the inauguration. That picture went viral and was shared and printed on many different items. It provided a huge opportunity for UV printers to capture viral print sales.

The crazy political/news world provides the UV print industry many viral print opportunities. It could be a local political hot topic or a national movement. Either way, if you are looking for viral print opportunities, it is as easy as looking at your phone and allowing your team to be creative.

To find viral content, you can check Twitter daily to see what content is trending. These trending topics are what the entire globe is interested in, sharing, posting, and talking about currently. Watch Twitter, and you’ll have all kinds of content to print to cool products.

To start posting viral printing products, all you will need is a UV printer and a mobile device that is hopefully active on a few social platforms. Posting on Facebook, YouTube, TikTok, Instagram, and Twitter is free. Keep posting until you find a product that you want to run with. If your first few posts do not produce huge orders, it’s OK. It cost you nothing to post those products other than the cost of the sample.

As mobile devices continue to dominate our daily lives and continue to crush the old-school TV/radio market, it’s time for you to get a game plan to attack the viral content market. As a UV print provider, you are in the perfect position to attack quickly. Some of you have these machines in your house, so as news breaks, you can have products posted in a few minutes across all social platforms instantly and could wake up to a staggering number of online orders.

Be ready to process and print orders

You need to be ready to process online orders quickly if you want to capitalize on this market. This is one of those times you can use your size and speed to your advantage and move much quicker than the big companies.

The key to viral printing is the speed to process orders and ship products. Viral content ends just as fast as it starts. So if it takes you a few weeks to start posting products and taking orders, you will probably not see many sales. The big companies have to go through the logistical steps before printing and posting. Smaller UV print providers can attack the viral content print market quickly and with many different UV printed products.

Once you figure out your plan of attack and get some success, keep dialing into products related to what the world is talking about and put your products on the screens of mobile devices all over the globe. Remember, there are 260 million smartphone users in the U.S. alone. This market has nothing to do with your location. When you get set up with selling online products, your customer base multiplies by millions instantly. The online orders can come in overnight from all 50 states and even further if you are set up for international shipping. The correct UV-printed product posted at the right time on the right page is magic. Posts are free, so post often!

To learn more about the UV print market, feel free to contact me any time:

Steve Weist
615-812-3001
[email protected]

Steve Weist

PDS Equipment

Steve Weist is the CEO at PDS Equipment. Steve started as a service technician installing Heidelberg and Komori offset presses. He has brought that level of precision into the UV inkjet world. Steve now focuses his efforts in the flatbed UV market because he feels it is unlimited and is the future of print and decoration. He can be reached at 615-812-3001 or [email protected]

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