Tips
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The Digital Eye: Swapping Heads
It happens sometimes-the wrong expression on the right pose. Perhaps the smile looks more like a grimace, or everything else…
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What potential customers are out there for specialty thread?
Explore some of the specialty threads and their ideal markets in this video Q&A with Lisa Pfeifer of Stitch It International.…
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The Complete Primer to Growing and Expanding Your Business
There’s an old proverb that states, “A vision without a plan is just a dream. A plan without a vision…
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Are there any quick edits I can apply to my clients’ photos to make them better for sublimating?
Keeping your subject in focus while blurring the background can help bring the person visually into the foreground of the…
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What type of production environment is most suitable for a galvo laser?
Unlike flatbed laser machines, galvo lasers are not commonly used as stand-alone machines but are instead integrated with other processes in a production…
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What are Macros, and how can they help with repetitive engraving jobs?
If you are extremely computer savvy, you could go and create your own Macros. Macros are little sub-programs that operate…
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Experiential Graphic Design
Show, don’t tell. Writers often swear by that dictum. Readers need to feel like they’re experiencing a story, rather than…
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What is the shading technique in sandcarving?
When we talk about shading, we refer to a sandcarving technique that resembles airbrushing, except we do not use paint…
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What are the benefits of specialization versus an extensive product line?
Many people who are just starting their business begin by offering a wide variety of products and services. It’s an…
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Why should I rotate the samples in my showroom?
Moving items and changing colors can give your showroom a quick change to make a big difference. Try it but…
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Chat with Matt: An interview with Justin Pate
This month’s interview is with Justin Pate, owner of The Wrap Institute. What path brought you to installing wraps for…
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Exploring Magnetic Signage and Media
Magnetic signs continue to increase in popularity while the sign industry finds new and creative ways to use them. Car…
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5 Troubleshooting Tips for Engraving Acrylic
Problem: Contrast cannot be achieved when surface engraving acrylic. This often happens when the acrylic being used is not a…
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Font Choice ‘Don’ts’ for Awards
One of my most frequent challenges, and I bet it’s one of yours as well, is too much text –…
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Try This: Save the Date Magnets
One way to help your customers upgrade their Save the Date cards is to ditch the paper and show them…
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Sign-Up Forms as a Marketing Strategy
Email marketing has its own set of strategies, collecting subscribers tends to be a strategy all its own. Sign-up forms…
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