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What design tips can retailers use to clean up graphics or create original artwork for personalized awards?
Don’t make it complicated. Refine your customer’s vision into the simplest form. Learn to use the Pen tool well in…
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What tools can I use to clean up low-quality logos?
The Trace tool in Adobe Illustrator or Add Contrast in Photoshop are two that I always recommend. Depending on the…
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What design trends are emerging in the personalization industry?
We’re seeing a growth in engraving onto reclaimed or vintage items, such as skis and wooden golf clubs. I see…
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3 Stock Font Sites to Bookmark
As I’ve discussed before, building up a diverse library of fonts is crucial for any personalization business. There are many places…
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What are some ways retailers can utilize video marketing?
Take a short video of a product or service the shop offers and embed the video on your website. Spin…
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Typography Tip for Personalization Experts
Be critical with typography and pay attention to character spacing. If letter spacing is too tight, or spread out, it…
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What are some easy ways to enhance images for photo products?
The most important improvements you can make to images intended for photo products are color correction and cropping. The auto…
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How can I better my product photography? Part Five: basic editing
Most professional graphic designers use Photoshop to edit and touch up images; however, many inexpensive mobile device apps and even…
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