What are some foundations of sales every apparel brand needs to know and learn?

There are four vital pillars that makeup business sales. These pillars are quality, price, skill, and customer service.

  • Quality means making sure your product is the best it can be-for the best price.
  • Price doesn’t mean cheap or expensive, but it does require you to look at the quality of your work and provide customers with a realistic price.
  • Skill will also help determine the two pillars above. Skill is about doing something different than the other guys-something that makes you and your shop stand out.
  • Finally, customer service is a given in any business. With apparel, customer service requires clear communication of expectations and understanding what the customer wants and getting it right the first time.

—Fruit of the Loom/JERZEES

Jeanene Edwards

Jeanene Edwards

Jeanene Edwards has over 20 years of experience working with global apparel brands, including HanesBrands and Fruit of the Loom.

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Charlie Fox

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