What should all marketing messages include?

Vince DiCeccoandCharlie FoxOctober 3, 2018

Less than a minute

All marketing messages should include seven important components:

A clear, telegraphic headline
An illustration of good value/ or a customer’s need satisfied
The offer should include something special
A logical reason for the offer today
A sense of urgency
Understandable directions to act
Emphasize your unique value proposition

—Your Personal Business Trainer

Vince DiCeccoandCharlie FoxOctober 3, 2018

Less than a minute

Vince DiCecco

Your Personal Business Trainer

Vince is a dynamic seminar speaker and author with a unique perspective on business development and management subjects, primarily in the decorated- and promotional-apparel industries. With 20+ years of experience in sales, marketing and training, he is an independent consultant to businesses looking to profit and sharpen their competitive edge.

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