What should all marketing messages include?

All marketing messages should include seven important components:

  • A clear, telegraphic headline
  • An illustration of good value/ or a customer’s need satisfied
  • The offer should include something special
  • A logical reason for the offer today
  • A sense of urgency
  • Understandable directions to act
  • Emphasize your unique value proposition

—Your Personal Business Trainer

vince dicecco

Vince DiCecco

Your Personal Business Trainer

Vince is a dynamic seminar speaker and author with a unique perspective on business development and management subjects, primarily in the decorated- and promotional-apparel industries. With 20+ years of experience in sales, marketing and training, he is an independent consultant to businesses looking to profit and sharpen their competitive edge.

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Charlie Fox

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