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How does your website reflect your sublimation products?

If you have an easy-to-navigate website but your product photos are poor quality, customers will assume your work is poor quality as well. The key is to make everything your customer sees as easy, clear, and attractive as possible. Many people go with a more minimalist approach when designing a website for that reason. High-quality images on a website are extremely beneficial when trying to draw more customers to your photo products. 

-David Gross, Condé

Condé Systems president

David Gross

David Gross is the president of Condé Systems, Inc. For over 30 years, he has developed and built the Mobile, Alabama based company into the premier source for printers, substrates, and consumables serving the sublimation and digital heat transfer industries. David's goal has always been to provide business owners the superior guidance and resources needed to be successful at these exciting and profitable decorating technologies. Gross regularly contributed articles to A&E magazine as part of his “Road to Sublimation Success” series and continues to contribute to GRAPHICS PRO. He has co-authored several books including RTSS: Harnessing the Power of Sublimation for Outstanding Profits, RTSS: Cashing In On The ChromaLuxe Revolution, The Sublimation Journal, and others. He can be reached by email at dgross@conde.com.

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Charlie Fox

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