Customer service and quality is key to keeping customers. A positive experience, either online ordering or in-person, can make or break a shop’s reputation. The customer service can be excellent, but if the product and quality of the print are low, the experience isn’t going to bring them back to your shop. When you make a mistake, and everybody does at some point, make sure you proactively address the situation. The customer will know you care about their business long term, not just for that order.
Make sure that quality and customer service walk hand-in-hand to keep them coming back to you. There are tons of options out there, and your shop has to provide the best service, quality, and experience the customer wants.
—Fruit of the Loom/JERZEES