Education
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Cerebral Signage: Applying Design Thinking to Signs, Part Four
Design thought is the blending of intelligence and imagination with creativity. Smart design wrapped around intellectual data and concepts can…
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What is the best way to save time in the sandcarving process?
When sandcarving, we recommend that you use tapeless inserts in conjunction with your choice of putty, which allows you to…
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What is the purpose of a rotary engraving attachment?
With the rotary engraving attachment, you can use your laser engraver to process tumblers, cups, vases, and bottles of various sizes and diameters.…
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Why don’t all ADA-compliant signs have Braille?
Braille is likely the least used of all the elements on accessible signs since so few people fall into the…
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Starting a Screen-Printing Business
Before you open a shop, it’s important to create a business plan that sets you apart from the rest. Ask…
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Building Impressions with Cerebral Signage
A friend of mine recently sent me an article from Harvard Business Review titled “Plan a Better Meeting with Design…
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Video of the Week: The Not-So-Lost Art of Gilding
Andrew Lawrence opened up his sign shop, Gentleman Scholar Signs, in 2012. In producing his work Lawrence is a fan…
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Are lower prices more important than good quality?
If you take a student’s view of what immediately precedes a company’s filing for bankruptcy, you will find that three…
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Now Trending in Awards: One substrate to add to your inventory
One of the most popular blank substrates would have to be the half-inch thick jade glass awards. We think they…
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Pricing Engraved Products
Before you determine your pricing structure, we recommend learning the prices of other engraving businesses in the area. It’s a…
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Products to Offer This Independence Day
Spark another sale with these ideas for Independence Day-themed gifts and décor… With barbeques and firework shows being the main…
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Rebranding Your Company Under a New Name
I’m a proponent of helping your prospective customers find you in the easiest possible way, so if that means ending…
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Layering Heat Transfer Materials
Layering different types of heat transfer materials can certainly be done and will take your designs to the next level.…
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Chat with Matt: An interview with Sharon Toji
Sharon Toji, widely known as the “ADA Sign Lady,” is an expert in ADA signage and ANSI compliance standards for…
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Make It Your Business: Trust Me?
Is workplace trust an issue? Imagine yourself in the following three situations and consider what you would do or how…
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