Education
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5 Ways to Communicate Better with Customers
I tend to do a lot of my communicating via email. Part of that is because I don’t like talking…
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Video of the Week: He Found His Calling on the Wall
This week’s video of the week features Jason Coatney of Brooklyn’s Colossal Media, in a video put together by the…
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Financial Steps for Replacing a Laser Part
There are some laser parts that wear out that do not prevent you from a day of lasering yet need…
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Ways to Market Your Laser Company
For a business that specializes in engraving, the proof is in the end result. People need to see engraving and…
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Overcoming Crooked Placement with Heat-Applied Graphics
Crooked placement is perhaps the most common mistake with heat-applied graphics. Getting everything on your garment placed correctly without the…
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Increasing Screen Longevity
There is no single factor that determines how long your screen will last; there are many. All screen printers face…
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The Digital Eye: Swapping Heads
It happens sometimes-the wrong expression on the right pose. Perhaps the smile looks more like a grimace, or everything else…
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What potential customers are out there for specialty thread?
Explore some of the specialty threads and their ideal markets in this video Q&A with Lisa Pfeifer of Stitch It International.…
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The Complete Primer to Growing and Expanding Your Business
There’s an old proverb that states, “A vision without a plan is just a dream. A plan without a vision…
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Are there any quick edits I can apply to my clients’ photos to make them better for sublimating?
Keeping your subject in focus while blurring the background can help bring the person visually into the foreground of the…
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What type of production environment is most suitable for a galvo laser?
Unlike flatbed laser machines, galvo lasers are not commonly used as stand-alone machines but are instead integrated with other processes in a production…
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What are Macros, and how can they help with repetitive engraving jobs?
If you are extremely computer savvy, you could go and create your own Macros. Macros are little sub-programs that operate…
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Experiential Graphic Design
Show, don’t tell. Writers often swear by that dictum. Readers need to feel like they’re experiencing a story, rather than…
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What is the shading technique in sandcarving?
When we talk about shading, we refer to a sandcarving technique that resembles airbrushing, except we do not use paint…
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What are the benefits of specialization versus an extensive product line?
Many people who are just starting their business begin by offering a wide variety of products and services. It’s an…
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Why should I rotate the samples in my showroom?
Moving items and changing colors can give your showroom a quick change to make a big difference. Try it but…
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