How do you come up with a tagline to go with a company name?

If you have decided that your company name could use a tagline – keeping in mind that not every business needs one – start brainstorming. Write out single words associated with your brand and go from there to put the right words together. Then, write a short, concise, and meaningful statement that captures your brand.

-Jennifer Foy, Unisub

Jennifer Foy

Jennifer Foy

Jennifer Foy has over 20 years of experience using Adobe software and working in the advertising, marketing, and design fields. She received a Bachelor of Fine Arts in Visual Communications from the Ringling School of Art and Design in Sarasota, Florida, and a Master of Arts in Advertising from Syracuse University, Syracuse, New York. Her years of teaching experience include numerous software and design classes for colleges in Atlanta, Georgia, and Louisville, Kentucky.

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Charlie Fox

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