How to Build a Brand Brief

Your brand is much more than the colors of your logo

Before you get into the styling of your brand, you should have a business creative brief or brand brief (separate from a business plan), a list of methods, and a schedule to get them put into place.

You can find brand brief templates and samples online for a small fee or for free (depending on your goals, budget, etc.). Ideally, you do this with a marketing/brand professional, which you can find locally or online.

Some of the questions that you can use to create a brand brief are similar to a business plan; for example, these are some questions from Canva’s website and

  • Are your potential customers young, old, male, female, wealthy, entrepreneurs, school-age children, parents?
  • Where do you find them? Social media, in brick-and-mortar storefronts, online groups?
  • What do they need? Web design, marketing, a new awards provider?
  • Who are they using now for the same service you provide?
  • Why would they switch? What is your company’s mission?
  • What are the benefits and features of your products and services?
  • What do your customers and prospects already think of your company?
  • What qualities do you want them to associate with your company?
Content and Sales Team Named for


View all articles by GRAPHICS PRO Staff  
Avatar of Charlie Fox

Charlie Fox

View all articles by Charlie Fox  

Related Articles

Back to top button