Education
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What equipment do I need to start making ADA signs?
Most engraving shops have much of what they need to start making ADA signs. Number one is, of course, a…
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Make it Your Business: The Do’s and Don’ts of Raising Prices
With the ongoing growth in the economy and some companies in the sign and digital graphics industry reporting their best…
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What’s the importance of having a mobile-friendly site?
The nature of society and technology has driven mobile to new levels, and the internet has adapted to that. When…
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Which substrates work well with rotary engraving?
The typical engraving stock used is two-ply flexible plastic, which typically has a thin cap layer and base core material.…
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Word to the Wise: Planning for Profit
With minimums established, you can plan for profit and move beyond maintaining in order to develop a model for markup.…
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How do I calculate the square footage and weight of glass?
Being able to calculate the square footage of glass (or any other material) is key to knowing just how many…
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How do I get photos from my customers’ smartphones?
Make it easy for your customers to share their photos by having them email or text them to you. The…
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What are some easy image editing methods in CorelDRAW?
Make sure the image selected has been converted to a bitmap, then either go to Bitmaps>Auto Adjust (to get a…
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How should I prepare for a high-volume sublimation project?
A wide-format printer is recommended as it saves you in production on both you ink cost and paper cost. Depending…
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I have a potential customer asking about safety gear. What does this category of apparel include?
Safety gear encompasses more than most people might think. The most obvious category of safety gear is the type that…
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What can decorators etch with an embroidery laser?
There are two types of lasers used in the embroidery industry. However, not all embroidery lasers are created equal! The…
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Expanding Your Marketing Efforts
Our marketing as awards retailers is mostly limited to the local level. It is almost akin to a grass-roots campaign…
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Understanding Copyright Laws: Artwork from the Internet
With designs obtained from the internet, it is often much harder, if not impossible, to know who the copyright holder…
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7 Questions You Need to Ask Before Quoting a Price
While there are advantages to having a printed price list for embroidery quotes, there are still variables that will alter…
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How can shops approach new markets with sublimation?
First off, let’s assume you’ve done your research. You already have some idea of what markets you might approach. Maybe…
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Catch Up with Your Target Audience
Social media is complex, but necessary. In short, people use it often. To say everyone on earth would be close…
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