Networking is a good marketing tool, but it is only the first step to making a business stronger. In today’s world, attention spans are limited. It is commonly thought that an average adult has an attention span that is less than 10 seconds. With this in mind, it becomes important to craft a message that is clear, concise, and short.
A short message like this is called an “elevator pitch” and is something that should be part of any message you convey when talking to others about your company. Craft and refine your elevator pitch in preparation to use it in any scenario in which you are around others. Practice this in front of a mirror. Imagine someone asking you what you do for a living, then come with a clear, concise answer in under 10 seconds. Once you have refined it to your satisfaction, you have created your elevator pitch.
-Eric Priceman, Victory