Utilizing Concise Communication to Market Your Business

Do you have an elevator pitch?

Networking is a good marketing tool, but it is only the first step to making a business stronger. In today’s world, attention spans are limited. It is commonly thought that an average adult has an attention span that is less than 10 seconds. With this in mind, it becomes important to craft a message that is clear, concise, and short. 

A short message like this is called an “elevator pitch” and is something that should be part of any message you convey when talking to others about your company. Craft and refine your elevator pitch in preparation to use it in any scenario in which you are around others. Practice this in front of a mirror. Imagine someone asking you what you do for a living, then come with a clear, concise answer in under 10 seconds. Once you have refined it to your satisfaction, you have created your elevator pitch.

-Eric Priceman, Victory 

Eric Priceman Victory

Eric Priceman

Eric Priceman is president of Victory. In his three decades in the awards and engraving industry, he has traveled extensively, both domestically and internationally, visiting customers and suppliers. He is happy to share his unique perspectives of the industry, both past and present. Please feel free to contact Eric by email at or by phone at 773-637-7777 ext. 228.

View all articles by Eric Priceman  

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