Bob Hagel

Bob Hagel and his wife Dana offered a full line of personalized products using laser engraving, sandcarving, and full-color UV direct print on products for nearly 20 years. The pair sold their 17-year-business Eagle’s Mark Awards & Signs in September 2020. Bob remains an expert in the awards, recognition, and signage industries while he enjoys retirement.

Education

Bob HagelSeptember 16, 2020

Artwork Tips: Layout and Design for a Custom Gift

Getting all the right information about an order is useful in setting up the personalization. When in doubt, ask before…
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Education

Bob HagelAugust 27, 2020

Selling Recognition Products in the Academic World

As we experienced at the end of the last school year, graduation ceremonies were canceled, yet most communities made sure…
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Education

Bob HagelAugust 14, 2020

5 Tips to Assist the Customer in Picking the Right Gift

There are many categories of gifts that individuals and businesses may choose to give. Choosing the right or best gift…
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Education

Bob HagelJuly 24, 2020

What to Include in Your Laser Emergency Repair Kit

This is one of my favorite topics. Call your tech support and ask them what parts wear out the most…
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Bob HagelJuly 2, 2020

How Engraving Shops Can Handle Rush Order Requests

Rush or quick production times have become much more prevalent in recent years. Even expectations of immediate service are not…
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Bob HagelJune 12, 2020

What’s the difference between a customer and a client?

There is a critical difference between customers and clients. It’s not just semantics, but the difference plays a significant role…
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Tips

Bob HagelMay 19, 2020

Serving Military and Government Organizations with Awards and Recognition Products

Government and military are everywhere. You may not have big military bases near you, but you likely have military personnel…
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Tips

Bob HagelMay 19, 2020

Use Recognition Products to Stay Afloat During COVID-19

Business may have come to a halt or perhaps a trickle immediately after the shutdown of the economy, caused by…
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Education

Bob HagelMay 1, 2020

5 General Guidelines for Selecting a Laser

Choosing a laser starts with your business model. What will be the main items you laser? A 50-watt CO2 laser…
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Tips

Bob HagelApril 15, 2020

Assisting Other Businesses During the COVID-19 Lockdown

There are many businesses and even non-profits operating during this lockdown period. Many need products from our industry such as…
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Tips

Bob HagelApril 6, 2020

Pricing Perpetual Plaque Projects

When pricing a custom perpetual plaque project, make sure you consider all of your valuable time. Include time spent with…
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Bob HagelSeptember 17, 2019

What benefits are there to partnering with other small businesses?

One of my favorite ways to create business is by partnering with others. I have partnered with a metal worker…
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Bob HagelDecember 6, 2018

Marketing Tips for a New Local Business

My favorite way to market my business is through networking. I am a big believer in the local Chamber of…
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Features

Bob HagelNovember 5, 2018

Get Crafty with Peg Board and Blocks

If you have specific products that you personalize often, you may want to make a jig or template specifically for…
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Bob HagelOctober 18, 2018

How has the shifting world of sports impacted customers, and what can awards shops do to help?

I’ve seen a change in overall attitude as a result of the shifting world of sports. It positively impacts the more…
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Bob HagelOctober 16, 2018

How has the “inactivity pandemic” altered the sports market for awards retailers?

Over the years, we have all heard about the negative impact inactivity has on our kids as well as on…
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