Tips

Pricing Perpetual Plaque Projects

Whatever the design, offering custom-designed perpetuals can increase business.

When pricing a custom perpetual plaque project, make sure you consider all of your valuable time. Include time spent with the customer understanding their often-complex requirements, design time, drilling template making, hole drilling, and applying the plates. Also, consider including several extra plates. I always keep two at the shop, so the client only has to make one trip to the shop to pick up the newly engraved plate and deliver one from the plaque. The second plate is for when they forget to bring the plate from the plaque.

Some clients bring perpetual plaques in for me to update. Some are designed with a special plate location for the current winner. If the client is bringing in the plaque for me to move the plates, I have to consider this in the pricing. Some designs require moving all the previous winners in a rotation pattern. Whatever the design, offering custom-designed perpetuals can increase business

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Bob Hagel

Bob Hagel and his wife Dana offered a full line of personalized products using laser engraving, sandcarving, and full-color UV direct print on products for nearly 20 years. The pair sold their 17-year-business Eagle’s Mark Awards & Signs in September 2020. Bob remains an expert in the awards, recognition, and signage industries while he enjoys retirement.

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