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5 Tips to Assist the Customer in Picking the Right Gift

There are many categories of gifts that individuals and businesses may choose to give. Choosing the right or best gift is not always straightforward and easy. Assisting the customer with this decision is often appreciated and considered as great customer service.

  1. Begin by collecting some information. Who is it from and to? Is it for an individual or a business? What’s the relationship between them? When is it needed? These general questions help you determine if it must come from your inventory or if you need to order from a supplier. If you have to order an item, consider the shipping costs in the pricing.
  2. Does the desired price range include personalization? How much text and graphics are they planning? These two pieces of information are key to know before you start considering products. It may save you time and frustration.
  3. What is the desired look? Is it to be professional, friendly, kid cute, masculine, feminine, etc.? Does it fall under practical, décor, fun, or other use? If the customer wants a graphic, this information will guide you in choosing the best option. Are there specific requirements for the graphic? We had a third-party customer (of a mortuary we did business with) that asked for a graphic of a deer in the woods. After spending a significant amount of time reviewing and selecting several graphics for the customer to choose from, they came back with the answer of “I really wanted a female doe.” I wish I knew this upfront. Get all the details you can to accompany the order.
  4. Once you know all of that, you can choose potential gift products that are appropriate, fit the budget range, and have the personalization space needed. Get creative. Don’t forget gifts can be made from stock sheet materials, including generic glass and acrylic shapes, leatherette, wood, and acrylic sheet stock.
  5. If the customer wants a practical item, consider desk items, barbeque sets, wine and beer gifts, pens, wood rulers, and even games that have boxes or cases that can be personalized.

Some gifts may not be directly personalized, but there is room for a plate that can include text and graphics. Sometimes a little out-of-the-gift-box thinking is needed!

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Bob Hagel

Bob Hagel and his wife Dana offered a full line of personalized products using laser engraving, sandcarving, and full-color UV direct print on products for nearly 20 years. The pair sold their 17-year-business Eagle’s Mark Awards & Signs in September 2020. Bob remains an expert in the awards, recognition, and signage industries while he enjoys retirement.

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