Business and Marketing
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Tips
Mission Statements Matter
Your company mission statement is your beginning statement to your employees, as well as to each of your clients. Do…
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Take Control of Your Online Reputation: How to handle bad reviews
If you have a bad online review, research it before you answer it. It is so natural to just confront…
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Building Your Impressions: Cackling to Build Impressions and Grow Your Business-Part 1
There’s a little anonymous poem that I use from time to time to help illustrate the importance and value of…
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What information should I provide in the “contact us” section of my website?
Providing your website visitors with your contact information is a mandatory part of doing business online. However, the methods in…
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Education
Word to the Wise: Long-Term Planning
When it comes to sales and marketing, many of us are guilty of using “tactical” methods versus having a long-term…
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What’s an out-of-the-box way to handle the competition?
Instead of feeling frustrated or threatened by the competition that are offering apparel decoration services, consider that these companies can…
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How can I boost enthusiasm in my sales team?
Hold all-employee meetings and bring in your salespeople to share a success story about how your products and services solved…
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Education
5 E-Commerce Tips from the Shop Floor
Since the world of e-commerce gets complicated here are some tips decorators can use to navigate the basics. Make it…
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Shop Talk: How to communicate properly with your customers
Proper communication with everyone who walks into your shop is extremely important. Make sure that each person is greeted and…
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Hold Your Sales Team Accountable
I would not take away perks that you’ve already provided them – car allowances, computers/tablets, smart phones. Instead, why don’t…
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Building Your Impressions: Closing Your Sales Faster
A business travels through the marketplace at the rate of its sales. If you want your business to grow faster,…
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Education
5 Ways to Build Your Brand
Are you afraid that companies won’t take you seriously when they see your shop? Do you worry that a customer…
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Education
Avoid the Internal Snooze Button on Your Printing Business Goals
I recently watched a Ted Talk video about goal fulfillment. The speaker said most people settle before achieving their ultimate…
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Education
Fixed Costs: Know Your Break-Even Point
When I’m traveling to shows and meeting with other printers, I often get questions about what system we use for…
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Education
All About Blogging: Who, What, and Why
Why blog? Blogs aren’t just a way to share common interests or find an outlet for writers. Blogging provides a…
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Better Work Space, Better Workflow
Try not to crowd highly trafficked work space so people are not bumping into each other. This also minimizes the…
