Business and Marketing
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Building Your Impressions: Cackling to Build Impressions and Grow-Part Four
There’s a little anonymous poem that I use from time to time to help illustrate the importance and value of…
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What buzz words get positive attention for awards and engraving businesses online?
The clever trick about buzz words is to monitor what the bots are recording. By spending a few minutes on…
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I’m launching a new product soon. What can I do to stand out and gain interest?
Be different. Do something unusual as part of the launch initiative. Some examples include creating a funny video, doing a stunt…
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Building Your Impressions: Cackling to Build Impressions and Grow-Part Three
There’s a little anonymous poem that I use from time to time to help illustrate the importance and value of…
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What is partnering, and how can my business benefit from a partnership?
By “partnering,” we’re not talking business ownership, nor employment, but a professional relationship that benefits your business beyond the value…
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How can I insure my business for the unexpected?
Business owners need to think through their insurance needs properly. A meeting with an agent should be both productive and relevant. Make…
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What should I expect to get from an embroidery conference?
Whether you’re new to the business or a seasoned veteran, you should always stay up-to-date with your industry. The best…
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How to Reduce Last Minute Orders
Take a proactive approach to reducing last minute orders. The easiest way to do this is to prepare a group…
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Features
Shop Snapshot: Awesome Graphics
When Rachel Stuckey began checking into starting a business in early 2007, she thought it would be something she’d do…
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Education
How to Speed Up the Equipment-Financing Process
Whether you’ve been in the decorated apparel game for decades or you’re just starting out, you’ve probably realized that having…
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Education
A&E Asks Women in the Industry: 5 Minutes with Lisa Higginbotham
How long have you been in the awards industry? 19 years in June. What is your background? My background is…
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In the Trenches: Paperboy Wonders
I really was a paperboy, at the age of 12, and sold copies of our local daily from a green…
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The Long View: When Good Isn’t Good Enough
“Sales are good!” Yes, that’s music to any shop owner’s ears, but as we start to dig into the new…
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Building Your Impressions: Cackling to Build Impressions and Grow Your Business-Part Two
-Scott Franko There’s a little anonymous poem that I use from time to time to help illustrate the importance and…
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Education
Grow Your Heat Transfer Business
Do you need some pointers on how you can best market your heat transfer business? Here are some ways to…
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Mock-ups Pros and Cons
Selling online has opened up the door for many people that want to go beyond the traditional brick-and-mortar store. Whether…
