Awards retailers in particular have a variety of different audiences they want to communicate with – from big corporate clients and organizations to local schools and sports teams. Most of these audiences are connected in one way or another. Having a mobile marketing strategy that hits as many of them at as many meaningful touch points as possible is what helps build not only brand recognition, but also keeps your brand top-of-mind.
When you are present with helpful information using the channels your audiences use most, you’re building familiarity and an intangible connection, which makes the customer more likely to consider your products over someone else’s.
-Robin Kavanagh, Sawgrass