Let Prospects Find Their Way to You

Not all marketing tactics need to be aggressive. Here's what you can do...

Let your prospects beat a path to your door. Always put your contact information on every product you sell, i.e. sublimating your contact information on the back of name badges or at the bottom of shirts. I suggest placing Rowmark MATES stickers, or an equivalent product, on the bottom of mugs.

-David Gross, Condé

Want to learn more? Kevin Lumberg of Johnson Plastics Plus responds to: How can I brand a product inconspicuously?

Condé Systems president

David Gross

David Gross is the president of Condé Systems, Inc. For over 30 years, he has developed and built the Mobile, Alabama based company into the premier source for printers, substrates, and consumables serving the sublimation and digital heat transfer industries. David's goal has always been to provide business owners the superior guidance and resources needed to be successful at these exciting and profitable decorating technologies. Gross regularly contributed articles to A&E magazine as part of his “Road to Sublimation Success” series and continues to contribute to GRAPHICS PRO. He has co-authored several books including RTSS: Harnessing the Power of Sublimation for Outstanding Profits, RTSS: Cashing In On The ChromaLuxe Revolution, The Sublimation Journal, and others. He can be reached by email at

View all articles by David Gross  
Avatar of Charlie Fox

Charlie Fox

View all articles by Charlie Fox  

Related Articles

Back to top button