How can I determine which decoration method to add to my offerings?

For shops looking to offer more than one decoration method, the best way to determine which methods will work best is to look at what each decoration method has in common. For instance, sublimation, vinyl, and rhinestones can all be added to a T-shirt using a heat press. Granted, there are other requirements regarding supplies for each option, but a heat press is a central component and can be used for all three disciplines.

If a shop is just starting out, transfers may be a good option. Screen-print transfers, rhinestone transfers, and vinyl transfers are available from a variety of companies. Applying transfers would require a heat press, but a transfer does not require investment in additional equipment. This option is a great way for a shop to build up profits and market share while saving for equipment required by other decoration options.



Kristine Shreve

Kristine is the founder and CEO of Kristine Shreve Consulting which offers writing, marketing and business development services. Kristine is also the creator and host of the Business + Women podcast, where the discussion centers around being a woman business owner. She blogs on her webiste, as well as and On Facebook, Kristine is the founder of the Women in Garment Decoration Facebook group. Kristine was the director of marketing for Ensign Emblem and EnMart from 2006 to April 2020.

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