Business and Marketing
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Building Your Impressions: Handling Collections with Care, Part Two
We care about our finances. We care about money. It fuels a business to keep it going. What we have…
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Should I lease or buy equipment?
Deciding between leasing and buying often comes down to liquidity (how easily accessible cash is for your business). Maintaining enough…
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Education
Advice for Trade Show Attendees
Printwear asks NBM SHOW exhibitors what trade show attendees and startup businesses should know when stepping foot on the exhibit hall…
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Approaching Event-Driven Marketing
When offering on-the-spot products at events, only promote a few products. You might try: taking a picture of someone at…
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Education
Create a Company Newsletter
Your newsletter content should be the longest form of communication between you and your customer, including full-length articles that educate…
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Building Your Impressions: Handling Collections with Care
We care about our finances. We care about money. It fuels a business to keep it going. What we have…
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Education
Advice for Trade Show Exhibitors
Learn from the experts in this Rapid Fire video. Printwear asks exhibitors at THE NBM SHOW what advice they have…
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What do I do when a customer says they can get services down the road for a cheaper price?
I am always amazed at how many customers say this to business owners in our industry. These same customers would…
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Building Your Impressions: Cackling to Grow Your Business
When it comes to marketing and advertising, for me the fun kicks in with the creation and development of the…
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Education
The Best Defense Is a Good Defense: Protecting your business’s reputation
Make sure that you are doing what you have to do to make content about your company as positive as…
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Building Brand Recognition for Awards Retailers
Awards retailers in particular have a variety of different audiences they want to communicate with – from big corporate clients…
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Education
Create an Annual Personal Financial Statement
What is the personal financial statement going to tell us? First, the financial statement estimates your value – what you…
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Points for Effective PR
I’ve always thought that regardless of the marketing platform – in print, over the airwaves, or in the cyber universe…
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How do I know if I’m ready to add another production capability to my offerings?
The main way to determine if you are ready to add another production capability to your menu is if your…
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How can I make sure my shop is better than the next guy’s?
By being diligent and proactive. Keep it clean. Remember, your customers are looking at everything. Keep it stocked. Nothing will…
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Education
8 Steps to Improving Inventory Management
Even the most efficient of apparel companies often stumble when it comes to managing excess inventory. Common practices such as…
