Business and Marketing
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Education
Job Costing for Embroidery Profit: Additional Pricing Methods
Aside from having pricing worries and understanding your goals and costs, you must determine which pricing method is best for…
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Education
Format Your Business’s Website for the Highest Rate of Conversions
If your website is well-developed for conversions, you have several calls to action – the buy now, order today, and/or…
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Building Your Impressions: Handling Your Collections with Care, Part Four
We care about our finances. We care about money. It fuels a business to keep it going. What we have…
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As a small retail shop, what are some successful methods you’ve developed to stay organized?
One of the best tools we’ve found to stay organized is Trello, an online project management application. You can create your…
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What are some unconventional ways to market sublimation services?
Online marketing and advertising are certainly tried-and-true methods to get your name out there, but if you’re still looking for new ways to…
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Education
Job Costing for Embroidery Profit: Keystone Pricing
Keystone pricing, or keystoning, is a method of pricing embroidery jobs that embroidery and monogram shop owners often use. It’s…
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How can inactive business association members get a return on dues paid?
If you’re a card-carrying but inactive member of a business association, try these simple suggestions to get a return on…
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Education
Word to the Wise: Taking Equipment on the Road
Taking your machinery on the road can be quite profitable. Event production is a completely different experience than in-store production.…
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Education
Customer Service Cue: Responding vs. reacting to a negative issue
Good clients are difficult to locate and obtain; that is why you should always respond, not react, to their negative…
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Feel, Felt, Found: A technique to overcome sales objections
From my experience, I have found that a pricing or cost objection is not actually an interest in a lower…
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Understand How the RFP, RFQ, and Bid Game is Played
You’ve just checked the morning mail to find–among your supplier’s invoices, customer’s payments and a stash of junk mail–an RFP…
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Education
5 Marketing Tactics Every Business Could Use
Running a small business is tough. If you are a small operation, you have so many things going on, from…
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Education
Job Costing for Embroidery Profit: Break Down Goals and Understand Costs
Tom Rumbaugh continues his embroidery costing series with insights on goal setting and understanding costs. Check out his tips on…
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Building Your Impressions: Handling Your Collections with Care, Part Three
We care about our finances. We care about money. It fuels a business to keep it going. What we have…
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Education
Job Costing for Embroidery Profit
Most embroidery shops struggle with knowing what to charge for their embroidery work, and it seems like every shop has…
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Creating a Sound Financial Statement
A good financial statement is of great importance to every person and business. Whether for your business or personal finances,…
