Business and Marketing
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Education
Advice for Trade Show Exhibitors
Learn from the experts in this Rapid Fire video. Printwear asks exhibitors at THE NBM SHOW what advice they have…
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What do I do when a customer says they can get services down the road for a cheaper price?
I am always amazed at how many customers say this to business owners in our industry. These same customers would…
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Building Your Impressions: Cackling to Grow Your Business
When it comes to marketing and advertising, for me the fun kicks in with the creation and development of the…
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Education
The Best Defense Is a Good Defense: Protecting your business’s reputation
Make sure that you are doing what you have to do to make content about your company as positive as…
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Building Brand Recognition for Awards Retailers
Awards retailers in particular have a variety of different audiences they want to communicate with – from big corporate clients…
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Education
Create an Annual Personal Financial Statement
What is the personal financial statement going to tell us? First, the financial statement estimates your value – what you…
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Points for Effective PR
I’ve always thought that regardless of the marketing platform – in print, over the airwaves, or in the cyber universe…
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How do I know if I’m ready to add another production capability to my offerings?
The main way to determine if you are ready to add another production capability to your menu is if your…
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How can I make sure my shop is better than the next guy’s?
By being diligent and proactive. Keep it clean. Remember, your customers are looking at everything. Keep it stocked. Nothing will…
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Education
8 Steps to Improving Inventory Management
Even the most efficient of apparel companies often stumble when it comes to managing excess inventory. Common practices such as…
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Should I consider a turnkey business option or do the work myself from the ground up?
There are a few things to consider when deciding whether a turnkey opportunity is a good one and merits the…
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Education
Create an Annual Financial Statement
An annual financial statement will show you how business is doing as well as how you are doing in all…
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How can I determine which decoration method to add to my offerings?
For shops looking to offer more than one decoration method, the best way to determine which methods will work best…
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Education
Profile Your Best Customers
Begin by developing a geo-demographic profile of your target customers base. Without invading their privacy, start to record as much…
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Building Your Impressions: Cackling to Build Impressions and Grow Your Business-Part Five
There’s a little anonymous poem that I use from time to time to help illustrate the importance and value of…
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I’m entering the commercial embroidery market after years of working in the craft market. What do I need to prepare for?
If you don’t like talking about or handling money matters, can’t stand sales or marketing, don’t like serving people, and…
