Business and Marketing
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What can shops do when they’re overwhelmed with work?
When you are slammed, it’s easy to think that you need to work on six things at once to be…
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Why should I incorporate contracts in my sales approach?
Contract selling is selling your client on a three-to-five-year contract with the stability of price, quality, and delivery. Of course,…
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Education
What Print Shops Need in a Business Management Software
There are four primary considerations every shop should keep in mind when looking for the right fit. 1. Will it…
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4 Foundations of Marketing Every Business Owner Should Know
These are the foundations of marketing that every business owner should know: Craft your elevator speech. What does your company…
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Features
Hidden Workflow Tips
Go ahead. Walk out onto your shop floor and take a good look around. What do you see? Is everyone…
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Education
When to Say No to a Customer
It can be hard to turn down any apparel decoration job, especially if it’s a large order for the local…
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Finding the Balance Between Your Personal and Business Life
If we burn the candle at both ends in our business lives, it disallows us quality time outside of work.…
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Education
10 Things Holding You Back from Success
People think success is external. They assume people who are successful worked hard to make more money-but that’s only half…
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Education
4 Categories of Common eCommerce Missteps
ECommerce has become familiar enough that we might as well drop the “e” and consider online sales to be a…
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What are some ways businesses can stand out from the crowd?
Give these four simple methods a try: Take a different approach. When you know you are going up against others…
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Tips
4 Tips for Keeping Your Team on the Same Page
We’ve all had that job, that boss, or that work environment that makes it difficult to feel excited about waking…
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Accounting Advice for the Small Business
Nothing beats having a good accountant. You may not be big enough to have your own CFO or controller or…
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Tips
A Picture is Worth a Thousand Words
One of the basic tenants of sales is that people have to know what you have to sell if they’re…
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Make it Your Business: The Do’s and Don’ts of Raising Prices
With the ongoing growth in the economy and some companies in the sign and digital graphics industry reporting their best…
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Tips
How to Build a Successful Marketing Campaign
As anyone that’s seen a poorly executed commercial or cringeworthy Facebook ad knows, not all marketing campaigns are created equal.…
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How can embroiderers ensure they’re accurately quoting jobs?
To quote a price accurately, you need to know or get at least a rough estimate of the following details:…
