Tips
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How can decorators help keep the T-shirt market moving?
Think about what will make customers come into your shop and say, “I have to have that T-shirt!” The key…
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How can awards retailers incorporate home décor items into their current lineup?
The first step is to let your customers know what you can offer them. Whether that is a display in…
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What equipment is required for shrink wrap sublimation?
First, you’ll need a convection-style oven (not a toaster oven) with enough space to hold the products you want to…
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How can printers get the perfect print on athletic apparel?
When printing onto polyesters, blends, or anything else that may tend to bleed, you want to ensure your process is…
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Word to the Wise: Focus on Your Current Customers
It is tempting to chase new business. We always hear that to build a business, you must attract new customers.…
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What should decorators keep in mind when sublimating T-shirts?
Some dyes and fabrics, especially colored shirts, react to heat and shift in color. A lighter shade of the color…
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How can volume-buying programs build customer loyalty?
Volume-buying programs hook a customer’s loyalty by providing discounts for overall volume over the course of a period of time.…
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How important is a well-ventilated space when applying color to sandcarved items?
Color application is an often-requested add-on treatment for sandcarved items and requires, besides the obvious paints, an area that is…
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Should decorators update CorelDRAW if working with an older version?
People ask me all the time, “Should I upgrade CorelDRAW?” It’s hard to answer that question. If you have it…
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Does it matter what type of fabric is used for laser marking?
Many types of fabrics work well with the laser, though sturdier textiles like leather, felt, twill, canvas, and denim do…
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What is a double carousel manual press?
The multi-level, individually rotatable screens-over-platens double-stacked carousel press is a clear departure from previous printing press forms. This familiar stacked…
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How often should the laser optics be cleaned?
Depending on the type of material that you are engraving and the quality of your exhaust system, you may have…
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How can awards retailers that offer home décor items stand out from the big store competition?
The benefit an awards shop has over an Etsy or Amazon is that they already have a built-in customer base.…
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What steps should be taken to ensure efficiency with sandcarving?
When it comes to making a photoresist stencil, ensure the artwork is in vector form (black and white). The next…
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How does digitizing software create embroidery designs?
Despite the best attempts of great minds, digitizing software doesn’t automatically convert images to embroidery. No process can analyze an…
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What is micro piezo print head technology?
It is defined as print heads that eject droplets of UV print ink via mechanical pressure. This mechanical pressure is…
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