EducationQ&A

What advice do you have for print shops new to POP/exhibit projects?

Both styles of product can be somewhat daunting if not previously done as there are many things to consider when building a POP stand or trade show booth. There are materials that make the structure, which can include aluminum extrusion, steel, tubing, or possibly pre-constructed hardware, which may be new to a business that has not delved into the world of displays.

Usually, a project manager and a building team are needed to accomplish the building of an exhibit project as multiple personnel makes it easier and faster to get a structure/booth built. It’s recommended for a company to practice the crawl, walk, run theory when moving into this world, meaning start with something small like an inline 10-by-10 booth or individual POP stand to get used to the product line and see if it is something that the company would like to pursue.

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Mike Morrison

Mike is the national sales director for WS Display, a company that specializes in wholesale portable trade show displays, banner stands and large format digital printing.

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